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Stonyfield Farm wants consumers to just eat organic

BY Allison Cerra

LONDONDERRY, N.H. — Organic yogurt brand Stonyfield Farm has kicked off a yearlong education campaign to encourage consumers to opt for organic products.

The Just Eat Organic campaign includes a "Just Eat Organic" rap music video that features the vocal styling of Stonyfield president and CEO Gary Hirshberg, who discusses the benefits of organic products through song. Also part of the campaign is a website called The Organic Moment, where consumers can share their personal stories about being organic eaters.

"These past few months ignited an important — and sometimes challenging — dialogue around organic," Hirshberg said. "Now, more than ever, is the time for organic consumers to choose the foods they eat and feed their families. It is also the time to share our reasons and stories with others, and to inspire others to do the same."

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IdeaVillage names COO

BY Allison Cerra

WAYNE, N.J. — A company that specializes in "As Seen on TV" products has named a new COO.

Ron Boger, who currently serves as EVP of IdeaVillage, will take on the COO role. He will work with company founder Anand Khubani in launching new and innovative products in the mass market.

Boger is credited with bringing such products as SlimShots, Yoshi ceramic knife, Fushigi ball and Criss Angel MindFreak magic kits and tricks under the IdeaVillage banner and into the mass market.

“Ron Boger has played a pivotal role in developing IdeaVillage as a company, in product acquisition, merchandising and planning, and the nurturing of top-to-top relationships with retailers across the country,” Khubani said. “His knowledge and proven background in direct response and retail is an asset to the company and its business partners.”

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Fuze reformulates beverages

BY Allison Cerra

WHITESTONE, N.Y. — Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

Fuze said that each of its 12 flavors tout vitamins A, C and E, and also contain distinctive fruit flavors and an added nutrient commonly associated with those fruits.

The original Fuze line consists of seven flavors:

  • Banana colada;
  • Peach mango;
  • Strawberry guava;
  • Orange mango;
  • Mixed berry;
  • Black and green tea; and
  • Green tea.

Meanwhile, Fuze’s low-calorie Slenderize line consists of five flavors, comprising:

  • Tropical punch;
  • Strawberry melon;
  • Blueberry raspberry;
  • Cranberry raspberry; and
  • Pomegranate acai berry.

To celebrate its reinvented beverages, Fuze debuted its first-ever campaign — which consists of two television commercials, billboards, print, digital, retail, mobile and social media elements — that will run through the summer.

Fuze beverages are available in 16.9-oz. bottles and retail for $1.59.

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