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Stonyfield Farm recalls specific yogurt containers

BY Allison Cerra

LONDONDERRY, N.H. Stonyfield Farm is recalling certain containers of its plain, fat-free yogurt because they may contain food-grade sanitizer.

The recall only includes Stonyfield Farm 32-ounce fat-free plain yogurt (UPC # 52159 00006) carrying product codes printed along the cup bottom that start with the following date codes:

  • May 06 09 Time stamped 22:17 through 23.59 (limited to these specific time stamps only)
  • May 07 09 All time stamps

About 44,000 quarts of that yogurt were distributed to retailers nationwide, according to a Stonyfield Farm news release.

Stonyfield Farm, which is based in Londonderry, N.H., has gotten several reports of people noticing an “off-taste” when eating the product, but no reports of illness after eating the product.

“The issue was a result of human error in not following our company’s standard operating procedures. Stonyfield has taken all the necessary corrective action to prevent this from occurring again,” a company news release said.

The company advises that consumers return the yogurt to the store of purchase for a full refund.

Customers with questions should contact Stonyfield Farm’s consumer relations department at 800-776-2697 or visit the company’s Web site.

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Pepsi, Yankees continue partnership in new baseball season, stadium

BY Allison Cerra

PURCHASE, N.Y. The Yankees are not only moving to a new stadium this season, they’re also refreshing their beverage lineup in a partnership with PepsiCo.

 As part of the agreement, Pepsi is the official soft drink of the Yankees, while Gatorade is the team’s Official Sports Drink.

“The Yankees arguably are the most recognizable baseball club in the world and we are thrilled to join them in embarking on a new era. It’s a whole new ballgame,” said Dave Burwick, SVP and CMO, PepsiCo North America Beverages. “This is going to be an exciting season and Yankee Stadium will provide the perfect backdrop to the start of our partnership with the Yankees and their fans.”

The multi-year deal between the Yankees and PepsiCo includes Pepsi-branding on in-Stadium signage, on fountain soda cups, and on all cup holders affixed to the field level seats. In addition, Gatorade “hydration stations” will be located in the dugouts and the bullpens; providing branded cups, coolers, ice chests and towels for the Yankees and visiting teams. The PepsiCo beverages that will be available to Yankees fans in the Stadium include Pepsi, Diet Pepsi, Gatorade, Mountain Dew, Sierra Mist, Lipton Tea and Tropicana Lemonade.

“We are very excited about our partnership with PepsiCo. It is a fully integrated relationship — from concessions sales and prominent signage to promotional rights and premium hospitality,” said Michael J. Tusiani, New York Yankees SVP corporate sales and sponsorships.

To celebrate the start of the partnership, the Pepsi Spotter Program is currently rewarding Pepsi and Yankees fans for their support. Pepsi is blitzing the New York market, through April 8, in a van that is visiting high-traffic locations within the tri-state area. Fans spotted wearing Yankees gear and consuming Pepsi are being rewarded with Yankees exhibition game tickets, regular season tickets and team merchandise.

This partnership extends an ongoing relationship between Pepsi and Major League Baseball. Pepsi has been the Official Soft Drink of Major League Baseball since 1997.

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Sierra Mist rolls out new flavor

BY Allison Cerra

PURCHASE, N.Y. A sweet ray of sunshine is coming to the beverage aisle this spring in the form of Sierra Mist Ruby Splash, a new ruby grapefruit-flavored line extension of PepsiCo’s lemon-lime soft drink portfolio.

Currently available in retail stores nationwide, this marks the first new flavor from Sierra Mist that will be available year-round.

“Sierra Mist Ruby Splash is a delicious and refreshing blend of the lemon-lime taste that consumers love with a splash of ruby grapefruit,” said Kristina Mangelsdorf, director of marketing, Flavors, Pepsi-Cola North America Beverages. “This combination of citrus flavors is so uplifting, it tastes like liquid sunshine in a bottle.”

Sierra Mist has enjoyed success with other flavored line extensions, including Lemon Squeeze in the summer of 2006, Undercover Orange in the summer of 2007 and Sierra Mist Cranberry Splash, which has been offered for a limited time over the past three holiday seasons.

Sierra Mist Ruby Splash is offered in regular and diet versions of 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans. It will be supported by a full slate of TV, radio and digital advertising, highlighted by the tagline, “It’s Liquid Sunshine.”

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