HEALTH

Steve Gootzeit joins W.F. Young

BY Allison Cerra

EAST LONGMEADOW, Mass. — The international marketer behind Absorbine and Absorbine Jr. has appointed a new director of marketing.

Steve Gootzeit, who brings 30 years of experience in marketing and product development to W. F. Young, will be responsible for all aspects of marketing within the company — which markets consumer healthcare products and animal healthcare products — including strategic and brand planning, advertising and managing daily marketing functions within the department.

Gootzeit most recently worked at Coty and also previously worked at Del Labs and Wyeth.

“We are extremely pleased and excited to have Steve Gootzeit, a dynamic and seasoned professional, join us at W. F. Young in this newly created position as we continue our aggressive growth plan and global expansion of Absorbine Jr. and Absorbine products,” W.F. Young president Adam Raczkowski said.

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J&J delays relaunch of recalled products

BY Michael Johnsen

NEW BRUNSWICK, N.J. — Johnson & Johnson on Tuesday postponed its plans to begin folding many of its recalled products, including several pediatric formulations, back onto retail shelves until later this fall.

However, when those products are ready to occupy the brand blocks McNeil has carved out for Tylenol and others, J&J will be placing a significant emphasis on reacquainting those products with quality in the consumer’s mind.

“At the appropriate time, we will be investing in market support for our over-the-counter brands, such as Tylenol, Motrin and many others,” J&J chairman and CEO William Weldon told investors. “And we will be introducing product and packaging innovations for many products, especially for those for young children.”

U.S. sales across J&J’s OTC pharmaceuticals and nutritionals dropped 52.8% over the fourth quarter. The McNeil recalls impacted fourth-quarter sales by approximately $300 million and total-year sales by approximately $900 million, the company reported.

Production of J&J’s children’s liquid OTC brands and adult tablet brands manufactured at the Fort Washington, Pa., facility is not expected to resume historical levels until the latter half of 2011. “This is due to a decision to upgrade manufacturing and quality processes … as part of our comprehensive action plan,” Louise Mehrotra, VP investor relations at J&J, told analysts.

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Medela launches iBreastfeed app

BY Allison Cerra

McHENRY, Ill. — Looking to provide breast-feeding mothers with helpful information and advice, Medela has launched a free mobile application for the iPhone and iPod Touch.

Medela’s iBreastfeed app features a locator to find breast-feeding and breast pumping-friendly places, a breast-feeding resource guide and a baby activity log, where moms and caregivers can manage babies’ daily activities.

For more information about the app from Medela, visit MedelaBreastfeedingUS.com.

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