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The Stephan Co. introduces new hair care lines for African-American women

BY Antoinette Alexander

TAMPA BAY, Fla — The Stephan Co., a manufacturer and distributor of hair care, skin care and personal care products, is expanding its product portfolio with the new LeKair Natural Curls and New Era – Love Your Curls lines for African-American women.

LeKair Natural Curls is a line of products specially formulated with the properties of avocado oil to enhance natural black hair. The line consists of four products: Moisturizing and Detangling Conditioner to prevent knots and tangles while helping to soften and hydrate multi-textured hair; Moisturizing Shampoo to soften and strengthen coarse hair, while also protecting the scalp from damage; Curl Rejuvenating Spray to give instant bounce and life to lazy curls; and Curl Defining Cream for curl definition without the crunch.

All four of the LeKair Natural Curls products, which have a suggested retail price of $6.99 each, are available nationally at beauty supply stores.

New Era consists of four products:  New Era Moisturizing Shampoo to cleanse and moisturize multi-textured hair while adding shine and elasticity; New Era Moisturizing & Detangling Conditioner to strengthen damaged brittle hair, while also preventing breakage;  New Era Rejuvenating Spray, which is a light-as-air styling mist, ideal for all curl patterns and textures to revitalize lazy curls and eliminate frizz; and New Era Curl-Defining Cream , which is a lightweight cream that provides curl definition, strengthens and hydrates hair, without weighing it down. All four products have a suggested retail price of $9.99.

To support LeKair Natural Curls, the Stephan Co. plans to connect with today’s African-American women on social media and through national sponsorships and sampling at Natural Hair beauty conferences and events.

For New Era, the Stephan Co. plans to establish a presence ra on social media and through targeted sponsorships and sampling at grass roots events that champion multiculturalism.

 

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IRI names new EVP and general counsel

BY Michael Johnsen

CHICAGO – IRI on Tuesday announced that Susan Bennett has joined the company as EVP and general counsel. She will report to Andrew Appel, president and CEO IRI.
 
“Susan brings an unparalleled depth of knowledge that will be instrumental as IRI continues to expand the information, marketing, analytics and consulting services we offer, as well as increase penetration around the world,” Appel stated. “She has an outstanding track record and our management team looks forward to working closely with her as we execute our growth plans.”
 
Before joining IRI, Bennett served as SVP, general counsel and secretary for Culligan International Company, a private equity-owned water treatment business that employees 2,500 people worldwide and distributes products in more than 90 countries.  
 
In her role at Culligan, Bennett managed all global legal, compliance, intellectual property, health, safety and environmental, risk management, regulatory product certification and governmental affairs. She oversaw a team of 14 and external law firms worldwide. Under her leadership, Bennett guided Culligan through five ownership changes during 16 years and worked closely with two different private equity owners. She became VP, general counsel and secretary in 2003 and was named SVP in 2007.
 
Prior to joining Culligan, Bennett was assistant general counsel and assistant secretary of the Consumer Products Division of United States Filter Corporation, where she was responsible for the acquisition of multiple water treatment dealers. She joined Culligan after it was acquired by United States Filter Corp. in 1998. 
 
Earlier in her career, Bennett served as external counsel at Crawford, Sullivan, Read, Roemerman & Brady P.C. in Cedar Rapids, Iowa, a law firm AV rated by Martindale Hubbell’s peer review rating system. At the firm, Bennett was actively involved in all aspects of civil litigation, including employment, insurance coverage, insurance defense and products/tort liability matters.
 
“I look forward to applying my experience to help IRI achieve its growth plans,” says Bennett. “The company is on an exciting trajectory, and there are many opportunities for IRI to grow both in terms of the services we offer and in expanding our presence around the world.”
   
Bennett earned her undergraduate degree from the University of Iowa and was an Undergraduate Scholar Assistant, awarded to the top 1% of students. She earned her Juris Doctor degree with High Distinction from the University of Iowa College of Law, where she served as associate editor of the Iowa Law Review and won the American Jurisprudence Award for Commercial Transactions. 
 
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NAD: P&G can support certain claims for Olay Ultra Moistrue Body Wash

BY Antoinette Alexander

NEW YORK — The National Advertising Division has determined that Procter & Gamble can support claims that Olay Ultra Moisture Body Wash leaves more moisturizer on the skin than Unilever’s Dove Deep Moisture; however, NAD recommended that P&G stop claiming that “virtually all of the moisturizers in Dove Deep Moisture Body Wash just wash down the drain,” as well as claims that imply the P&G product functions as a lotion.
 
NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.
 
Key to NAD’s decision was its examination of the parties’ scientific evidence. Following its review of the evidence, NAD determined that P&G could support the following claims:
 
· Leaves a meaningful greater amount of moisturizer/moisture on the skin, post-shower, than Dove Deep Moisture
· “Over time, Olay leaves skin … more moisturized than Dove”
· Olay’s lather “actually carries moisturizers down onto the skin in the shower”
· Olay’s moisturizers “are designed to penetrate into the surface layers of the skin where they help maintain the skin’s precious natural moisturizing factors, for moisturized skin.”
 
At the same time, NAD recommended that the advertiser discontinue its claims that “virtually all of the moisturizers in Dove Deep Moisture Body Wash just wash down the drain” (and related “down the drain claims”), as well as the claims by the shower confessional commercials’ spokespersons that the difference is “shocking” that they  “get a chill [and] want to run up and switch it to Olay Ultra Moisture.”
 
NAD concluded that the evidence did not support the advertiser’s superior smoothness claims and recommended that these claims be discontinued.
 
NAD further recommended that the advertiser discontinue its claims that Olay Ultra Moisture, provides a “lotion-like” lather, “releases a moisturizing lotion” and avoid the implication that its product acts as a functional equivalent of, or obviates the need for, a moisturizing lotion.
 
P&G, in its advertiser’s statement, said it appreciated NAD’s positive findings, but was disappointed “that the NAD did not agree with the support provided for the remaining claims. P&G will take the NAD’s recommendations and guidance into account in future advertising versus the currently marketed competitive product.”
 

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