BEAUTY CARE

Stefan Sudhoff to lead Henkel Consumer Goods

BY Antoinette Alexander

SCOTTSDALE, Ariz. Henkel AG & Co. KGaA has appointed Stefan Sudhoff, corporate SVP cosmetics/toiletries at Henkel, to lead Henkel Consumer Goods. Sudhoff succeeds Georg Baratta.

Henkel Consumer Goods is headquartered in Scottsdale and markets such consumer brands as Dial soaps, Right Guard antiperspirants, Purex laundry detergents and Renuzit air fresheners. Henkel purchased The Dial Corp., located in Scottsdale, in 2004.

Sudhoff has been working with Henkel Cosmetics in various positions for nearly 25 years. In addition to his responsibility for the body care strategic business unit and the Latin America and Central and Eastern Europe regions, he also has been responsible for the strategic steering of the North American Henkel Cosmetics business since 2006.

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Prestige makeup sales on upswing, NPD says

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Prestige makeup in U.S. department stores is on the rise, marking the first time in two years that the prestige makeup industry has shown a positive trend, according to market research firm the NPD Group.

Dollar sales increased 2% to $2 billion year-to-date through August 2010, compared with the same period in 2009. August 2010 was the fourth consecutive month of positive dollar and unit sales.

“While 2% may not seem like a huge sales increase, it is noteworthy because this is the first time in two years that the prestige market industry is showing a positive trend. We first began to see prestige makeup decline in 2008, before the recession, and if you were to look at where the prestige market industry was just one year ago, in 2009, you would be seeing a 7% decline, compared [with] 2008 figures,” stated Karen Grant, VP and global industry analyst for The NPD Group. “Women continue to tell us that they want to enhance the way they look and to feel more confident and feminine. Experimenting with color is one of the ways they do that without spending a fortune.”

Face and nails were the standout segments, outperforming the total makeup category in the first eight months of the year. Face, the largest segment with 49% dollar share of makeup, grew 3% in dollar volume, versus last year.

Concealer (up 6%), foundation (up 3%) and blush (up 2%) helped drive category growth. The nail segment, the smallest makeup segment with only 1% dollar share, grew a double-digit 31% year-to-date (January through August) 2010, compared with the same time last year.

Both the lip and eye segments showed positive growth as well, 2% and 1%, respectively. The subsegments driving growth in the lip and eye categories were lip color (up 8%) and eye liner (up 3%).

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Creme of Nature with Argan Oil product line expands

BY Antoinette Alexander

JACKSONVILLE, Fla. Ethnic hair care brand Creme of Nature has added the Creme of Nature with Argan Oil no-lye relaxer to its portfolio of argan oil hair care products.

The product is available at mass-market retailers and beauty supply stores in October, and it joins the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer.

The relaxer system is infused with nutrient-rich certified organic argan oil from Morocco with advanced straightening performance. Packaged in new, Moroccan-themed kits, the relaxer will be available in regular and super strengths to meet the needs of varying hair textures.

The creamy emollient formula is designed to be easy to mix and apply. The kit includes the Creme of Nature with Argan Oil intensive conditioning treatment and the Creme of Nature with Argan Oil gloss and shine polisher. In addition to these two products, the kit also will include a neutralizing shampoo and step-by-step directions for application.

"The Creme of Nature with Argan Oil relaxer incorporates the healing, moisturizing and conditioning properties of argan oil to offer a relaxer to consumers that is one-of-a-kind, yet affordable," stated Colomer USA multicultural VP marketing Shawn Tollerson. "We have received a great response from consumers with the launch of argan oil shine hair care products. So now, women who relax their hair can enjoy the benefits of argan oil during this process, from start to finish."

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