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Stater Bros. pharmacy head’s daughter named 2014 Rose Queen

BY Alaric DeArment

SAN BERNARDINO, Calif. — Ana Marie Acosta, the daughter of Stater Bros. VP pharmacy John Acosta, has been named the 2014 Rose Queen by the Pasadena, Calif., Tournament of Roses Association, the 166-store supermarket chain said.

Acosta, 17, attends the Polytechnic School in Pasadena and is head of the school’s varsity equestrian team.

Acosta was named the 96th Rose Queen in a ceremony at First Church of the Nazarene, chosen from more than 900 young women in the area who participated in the Royal Court tryouts.

Acosta and the six Rose Princesses will make more than 100 community and media appearances, culminating in the 125th annual Rose Parade and the 100th Rose Bowl Game.

 

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BD sponsors four-year community clinic funding effort

BY Alaric DeArment

FRANKLIN LAKES, N.J. — Medical supplies maker Becton, Dickinson & Co. is helping to launch a program designed to expand and improve health care for underserved and vulnerable populations in the United States.

BD announced Monday that it would partner with Direct Relief and the National Association of Community Health Centers to launch BD Helping Build Healthy Communities, a four-year initiative for which it will commit about $5 million in money and products to clinics and community health centers, also known as CCHCs. The more than 2,400 CCHCs around the country serve 23 million people considered to be medically underserved.

"Clinics and community health centers all over the country provide critical services for millions of uninsured and underinsured Americans, but they face significant resource constraints," BD president and CEO Vincent Forlenza said. "We are excited and proud to be working with Direct Relief and the National Association of Community Health Centers to help address some of these constraints and enable centers to continue delivering innovative care to underserved communities."

BD will give awards of up to $100,000 to CCHCs that are addressing the prevention and treatment of diseases that disproportionately affect vulnerable populations. The first two awards, this summer, went to the Dover, N.J., Zufall Health Center and The Children’s Clinic in Long Beach, Calif.

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Survey: Retail stores have ‘expertise gap’

BY Antoinette Alexander

SALT LAKE CITY — Experticity has announced the findings of its first ever “Retail Buying Experience” survey, which uncovers a striking expertise gap among sales associates in five retail areas: health and nutrition, prestige beauty, outdoor, sporting goods and hunting or fishing.

"The Retail Buying Experience survey shows that consumers still fundamentally want helpful expertise from retail sales associates to guide buying decisions while many of today’s retailers have opted for low-cost employees, forcing buyers to turn elsewhere for information," stated Tom Stockham, CEO of Experticity. "This research clearly shows that consumers are not happy having to do all the research themselves and crave retail to play a hands-on role with their buying decisions."

The study of 600 U.S. consumers shows that consumers value sales associate expertise above all else, but finds that consumers often find such expertise lacking. The "Retail Buying Experience" survey was sponsored by Experticity and conducted by ReRez Research in Dallas in September 2013. The consumers were surveyed in five areas: outdoor, sporting goods, hunting or fishing, health and nutrition and prestige beauty.

Consumers expect expertise from retailers in key areas

When asked to rate the services consumers most desire and value from retail sales associates, the top four were:

  • Product knowledge (73%);

  • Help selecting the correct product (71%);
  • 
Category knowledge (69%); and 

  • Help finding alternatives when the first choice is not available (68%).

The survey found that 2-out-of-5 consumers are routinely disappointed by the lack of expertise of the sales associates they encounter in retail stores. The biggest shortcoming is in finding suitable alternatives, cited by 43% of consumers. Category knowledge, product knowledge and help selecting products were skills also cited as lacking.
 
Consumers fall back to other sources for expertise

Given the value consumers place on expertise, it is not surprising that when they cannot find it at retail stores, they find it elsewhere. Consumers tell us the resource they find most useful in terms of obtaining expertise is talking to someone they perceive to be an expert (72% find this somewhat to extremely useful). This is followed by online searching (71%), online user reviews (66%) and traditional product reviews and articles (65%).

So what are the lessons for retailers? Making sure your sales associates have the proper expertise is good business. Experticity has the following recommendations:

  • Invest in the right people;
  • Train the people who love your stuff: So often retail employees get trained in things like how to improve service. That has a place, but if they don’t know the products inside and out, they won’t be able to provide the proper guidance;
  • Reward expertise: If your employees are in love with the stuff you sell and know everything about, then they probably want to be rewarded with your stuff — discounts merchandise, tickets to related events, etc.; and
  • Evangelize the value of helpful expertise: Leading people to the lowest price on your shelf doesn’t build relationships. Ask customers what they want, why they want it.

Experticity is a community of influential experts who work to drive retail sales and create premier buying experiences through the knowledge platform, 3point5.com and the incentive platform, ProMotive.com.

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