BEAUTY CARE

Startup oral care co. launches toothbrush with ionic technology

BY Antoinette Alexander

PLEASANTVILLE, N.Y. Startup oral care company Global Ionics has announced the launch of its new Ionic ProClean toothbrush.

The Ionic ProClean toothbrush uses ionic technology that, according to the company, has been proven to remove more plaque with less effort.

Plaque has a positive (+) charge; tooth enamel has a negative (-) charge.

The Ionic ProClean uses ionic technology to temporarily change tooth enamel to a positive (+) charge, the company stated. This reportedly loosens the bond of plaque so it can be gently swept away.

After rinsing the toothbrush under running water, the user touches a small silver strip on the handle and brushes normally with the toothpaste of his or her choice. By touching the silver strip, the body?s natural energy completes the circuit. A red light on the handle shines to confirm that the energy circuit is complete and the ionic action is working to remove plaque.

“Studies have shown that ionic technology reduces plaque and gingivitis, stated Ken Davidov, founder of Global Ionics.While this technology has been used in Asia and Europe for years, this is the first ionic toothbrush designed for the North American and worldwide market that neatly encases all the elements into one hermetically sealed brush, made from soft materials. It looks and feels like an ordinary toothbrush and doesn’t require unsightly charging equipment on the bathroom counter. Its function is absolutely silent and it costs less than $10.”

The Ionic ProClean is currently available online at www.ionicproclean.com for $8.95 plus shipping and handling. Orders of two or more brushes come with a free travel kit.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Rite Aid goes glam

BY Michael Johnsen

HARRISBURG, Pa. Rite Aid and Cosmetic Promotions on Tuesday announced a promotion geared toward attracting teen and tween female shoppers. The two companies will feature young models offering high-value giveaways at targeted events happening in five of Rite Aid’s strongest markets that match up with a high teen population.

The giveaway is a custom-designed “Glam Camp” duffle bag that contains 12 beauty product samples and coupons from such Rite Aid vendors as Jergens Natural Glow, Jesse’s Girl Eye Dust, Clearasil Daily Face Wash, Colgate Max Fresh Toothpaste, John Frieda Clear Glaze, Hawaiian Tropic Oil Free Faces, Maybelline Volume Seduction Lip, Wet n Wild Lip Gloss, Ban Solid Deodorant, Got2Be Smooth Operator Hairspray, Yes to Carrots Sample, Playtex Gentle Glide Slender Tampons and a Seventeen magazine subscription card.

The Glam Camp bags are also a gift themselves as they are a pink and black small duffle bag with a hip logo that can be re-used for school, events or hobbies.

The Rite Aid Glam Camp kicked off this year on March 22 with a promotion on 94.5 WPST Prom Expo in Hamilton, N.J.  The first 500 event attendees to arrive received the free Glam Camp Bag valued at over $25. There was a “Pimp your Prom” contest, which offered PST listeners a chance to win a complete prom package for five couples, including limousine, dresses, tuxedos, make-over and spa services. In addition to the contest, vendors and sponsors had the opportunity to showcase their business, products and services. Another event was the annual U.S. Spirit Cheerleading Event held in Columbus, Ohio in March. The Glam Camp bags were handed out over the three days of competition to 1,500 attendees. The Rite Aid message was promoted via banners at the event to more than 3,500 participants and almost 8,000 spectators. 

The Glam Camp program has been very successful for Rite Aid and their vendors, the companies reported. Website hits for one Rite Aid vendor increased by 244% after the first bag distribution. “I can always tell when the bags have been distributed” stated Jesse Lawrence of Jesse’s Girl, an exclusive Rite Aid brand of cosmetics; “because I get so much web traffic the next few days”. Other Glam Camp programs include Back to School Makeovers in 200 stores and a tie in with Seventeen Magazine featuring eight vendors. All programs are completely coordinated and executed by Cosmetic Promotions Inc. The company secures the vendors, the bags and all the venues for distribution.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

L’Oreal committed to being green

BY Antoinette Alexander

NEW YORK In conjunction with the celebration of Earth Day on April 22, L’Oreal renewed its commitment to reducing environmental impact and resource use by setting green goals and promoting an eco-responsible business model.

“At the dawn of the 21st century, the world’s leading beauty company needs to be an authentic example in terms of sustainable development. This long-term, self-imposed commitment sets the bar high and we intend to put all our forces behind it to ensure that we rise to the challenge,” stated Jean-Paul Agon, CEO of L’Oreal.

In the field of sustainable development, L’Oreal has established three long-term environmental 2005-2015 targets for its factories and warehouses: Reduce greenhouse gas emissions, reduce water use per unit of finished product and reduce waste generated per unit of finished product.

Over the past year, the beauty company has reduced total CO2 emissions by 6.6% (-11.5% since 2005), reduced water use per finished product by 3.8% (-13% since 2005) and reduced water per finished product by 0.5% (-10.1% since 2005) while increasing its recycling rate to 95%.

In addition, L’Oreal stated that it makes use of several different internationally recognized environmental, occupational health and safety management systems including ISO 14000 and OHSAS 18000. The company stated that it is committed to “an eco-responsible approach focused on understanding all the impacts of its business and considers all stages in the research process and selection and procurement of raw materials, from dialogue with the suppliers to the end of the life of the finished products.” The company noted that this approach “demonstrates a new step in fulfilling L’Oreal’s commitment to address the environment expectations of consumers” worldwide.”

For these accomplishments and others, the beauty company has been recognized as one of the 100 most sustainable companies by Innovest and Corporate Knights in 2008 and 2009.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?