BEAUTY CARE

Startup Finger Candy Nail Art to launch online in 2014

BY Antoinette Alexander

ENTERPRISE, Utah — Southern Utah startup company, Finger Candy Nail Art, is aiming to take the nail care industry by storm with its nail art products. While the company won’t officially launch until early 2014, it is encouraging independent distributors to now sign up.

The company launched home party sales in November and will officially launch online in March 2014.

“We’re overwhelmed by the interest we’ve had from people eager to start buying and selling our unique line of products,” Finger Candy Nail Art president David Hall said. “Women everywhere are looking for artistic do-it-yourself solutions for the latest trends in fingernail fashion. It’s a great trend. We will keep our products fresh and exciting to meet the growing demand.”

The collection of nail art includes:

  • nail wraps
  • decals
  • polish
  • design tape
  • striping tape
  • nail art pens
  • nail art stencils
  • nail stamps
  • manicure and nail art tools

    
“We want it to be perfect before we put it out there. We’re going to make a splash the entire industry will hear,” Hall added. According to the company, independent distributors are already lining up to sell nail art during at-home parties.
    

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Jane Cosmetics launches holiday campaign to support women in need

BY Antoinette Alexander

GLENDALE, Calif. — Jane Cosmetics is continuing its commitment to charitable contributions that support women by launching “The Gift of Confidence & Care: Buy One, Give One to a Neighbor in Need” — a donation campaign that will provide beauty products to women in local shelters.

Jane Cosmetics will donate one Jane beauty product for each item purchased between Nov. 18 and Dec. 27 at participating Kohl’s, Ulta Beauty, Bealls, Palais Royal and Peebles stores in California, Illinois, Michigan, New Jersey and Texas, as well as through Jane’s online store at JaneCosmetics.com. The donated beauty products will be provided to more than 25 women’s charitable organizations and women’s shelters in those five states.

The Jane brand was relaunched this summer based on a commitment to supporting women’s initiatives, including the “Friends of Jane” program, which continues to donate a portion of Jane sales nationwide to nonprofit organizations led by women. “The Gift of Confidence & Care” buy one, give one program is focused specifically on helping women in shelters and other supportive environments.

“Women deserve to feel empowered to live their lives with confidence and courage,” stated Lynn Tilton, owner and CEO of Jane Cosmetics. “Our ‘Gift of Confidence & Care’ campaign is based upon our belief that confidence comes in many colors — and that the most refined beauty comes from within. We’re excited to share this message and to join our customers in the collective acts of generosity and compassion during the holiday season. We want to highlight that women standing shoulder to shoulder can create the contagious energy of a thousand blossoms blooming.”

In addition to donating one Jane product for each item purchased, Jane’s team of style experts — including celebrity makeup artist Sarah Lucero, hairstylist Ken Paves and fashion expert Richard Lowe — will travel to four cities to provide makeovers for women in shelters participating in the “The Gift of Confidence & Care” campaign.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

New oral care line for babies hits market

BY Antoinette Alexander

NEW YORK — Looking to help keep babies’ teeth and gums healthy, dental care industry professional and mother of three, Kasey Pitillo, has created Happy Teeth, a line of gentle and natural dental products.

“When I had my first baby, I was astounded by the lack of information available regarding infant oral care and the ways to prevent tooth decay,” stated Pitillo, “So, I put my 13 years as a dental industry professional to work to develop a new solution. I knew we had the opportunity to make a big difference.”
 
The Happy Teeth line includes a natural, non-fluoridated baby toothpaste, Pure Baby toothbrush by Radius, and the Complete Pack with toothbrush and toothpaste. Additional products to be launched include Happy Teeth Tiny Tooth and Gum Wipes.

The toothpaste has no harsh abrasives, no artificial preservatives, flavors or colors, and it includes Xylitol, an all-natural sweetener that has been proven to help prevent cavities.

Furthermore, the GetHappyTeeth.com website features a free resource center that offers parents and caregivers tips on how to have fun with their baby while cleaning tiny teeth and gums. Some of the interactive tools include the How to Make Tiny Teeth Happy Teeth e-book, educational videos and a downloadable sing-along song and music video.

“The first-step to help prevent childhood tooth decay is to educate new parents about the importance of keeping baby’s teeth and gums clean, the second step is having the right products for this very special stage, and the third step is making it fun for the entire family to get involved,” Pitillo said. “If we can make it fun and easy to instill great dental care habits in our kids right from the very start, we can absolutely make a dramatic difference in the incidence of tooth decay in the country.”

keyboard_arrow_downCOMMENTS

Leave a Reply

D.BIERNBAUM says:
Nov-15-2013 06:17 pm

I would like to congratulate Kasey Pitillo. I have helped launch SO many oral care brand over the years, including some amazing children's oral care brands, and so I have a lot of appreciation for this segment! www.biernbaum.com

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?