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Starkist and Charlie the Tuna help fight women’s heart disease with the American Heart Association

BY Diana Alickaj

SAN FRANCISCO For National Heart Health Month, Starkist and Charlie the Tuna will contribute to the American Heart Association’s “Go Red For Women” movement. The Starkist Company will donate 10 cents to the Americana Heart Association for every pouch of tuna sold. According to the company, that will be an estimated $350,000 that will be donated to the cause.

Starkist tuna is not only donating money to the cause, but the product itself is a healthy option for consumers. Recent studies show that tuna is rich with Omega-3 fatty acids and reportedly contains less than half of the saturated fat and cholesterol found in beef, pork or even chicken. Starkist senior brand manager Geoff Tanner also explains the company’s eagerness for health promotion: “Starkist’s easy-to-open and no-drain flavor fresh pouch not only provides a convenient way for consumers to boost their heart health, but now is also fresher-tasting than canned tuna, giving consumers another reason to improve their health.”

According to the Heart Association, heart disease is the leading cause of death for men and women, and about 80 million people in the U.S. have various types of cardiovascular disease. The month of February will be a rapid campaign that will support the awareness of heart disease, as well as the effort in fighting it. Starkist’s partnership with the AHA will be one of the major campaigns to support the awareness.

In response to Starkist’s efforts to support the cause, AHA chairman of the board Gary Ellis stated, “We are grateful to have Starkist and Charlie the Tuna partnering with us in the fight against heart disease. Heart disease is the number one killer of women in America. With the help from brands like Starkist, Go Red For Women is able to mobilize women, men, celebrities, healthcare providers, and politicians to embrace and elevate the cause of women and heart disease.”

Starkist is also providing ways to include tuna in your daily meals. For more information on Starkist Tuna, visit www.starkisttuna.com. For more information about the Go Red For Women campaign consumers can call 1-888-MY-HEART or visit GorRedForWomen.org.

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Rafael Roman appointed New York metro region sales manager of Purple

BY Jenna Duncan

Rafael Roman appointed New York metro region sales manager of Purple The maker of Purple antioxidant energy drink, Purple Beverage Co., this week announced the staff addition of Rafael Roman as New York Metropolitan Area regional sales manager. Roman comes to Purple after spending several years as territory manager with POM Wonderful.

At POM Wonderful, Roman handled numerous accounts, introduced new brands and packaging to accounts and supervised sales personnel.

Prior to serving at POM, Roman was distribution supervisor and business development manager at Odwalla (owned by The Coca Cola Co.).

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Coca-Cola purchases 40 percent stake in Honest Tea

BY Drew Buono

ATLANTA Coca-Cola and Honest Tea have completed an agreement that gives Coca-Cola about a 40 percent interest in Honest Tea, with the potential to buy the remaining shares of the company. The current deal was valued at $43 million with the right to purchase the rest of the company in three years, according to the Wall Street Journal.

Honest Tea has been around for 10 years and has produced organic beverages, which have brought it into being one of the top-ranked tea brands in the natural foods channel, according to SPINscan.

“Honest Tea is on the forefront of the rapidly growing organic beverage business, and [founder and chief executive officer] Seth Goldman and his management team have successfully anticipated and met consumer needs in this expanding category,” said Deryck van Rensburg, president and general manager of venturing and emerging brands at Coca-Cola North America. “This transaction is a superb example of our mission in venturing and emerging brands to seek out and invest in the best beverage entrepreneurs and the highest growth-potential beverages.”

One of the company’s newest products is Honest Kids, a line of low-calorie organic thirst quenchers sold in 6.75-ounce pouches, which was launched last year.

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