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Starburst launches Contradictions Project

BY Allison Cerra

CHICAGO — Starburst has tapped "Glee" star Mark Salling to launch the Starburst Contradictions Project, which encourages consumers to embrace differences that make us unique.

As part of the partnership, Starburst is inviting Facebook users to contribute their own contradictions at Facebook.com/Starburst. Starburst will include each contributor’s name in its $250,000 donation to help fund music education programs — and thus celebrate contradictions through music — in schools across the nation through the VH1 Save The Music Foundation. The progress of the project will be housed on the Starburst Facebook page. Starburst said the campaign builds on the candy’s own contradiction: a solid confection that tastes like a liquid.

"Just like a bad boy with a soft side, contradictions exist in all of us and help make us who we are," Salling said. "Music is my way of celebrating life’s contradictions, which is why I joined the Starburst Contradictions Project."

Added Wrigley’s VP and general manager of U.S. confections, Michael Watt, "Starburst is thrilled to partner with the VH1 Save the Music Foundation and Mark Salling. Together through the Starburst Contradictions Project, we’re celebrating those contrasts that make each of us special and bringing attention to the importance of a music education that gives students a chance to explore another aspect of their multifaceted lives."

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J.M. Smucker boosts coffee portfolio

BY Allison Cerra

ORRVILLE, Ohio — J.M. Smucker said it has completed its acquisition of the coffee brands and business operations of Rowland Coffee Roasters, a privately owned, Miami-based company.

The company completed the $360 million transaction with cash on hand and borrowings under its existing credit facility. The transaction is expected to contribute approximately 5 cents per diluted common share to fiscal 2012 earnings, excluding one-time costs of the transaction, J.M. Smucker said.

Rowland Coffee’s products primarily are sold under the leading Hispanic Cafe Bustelo and Cafe Pilon brands, J.M. Smucker said.

J.M. Smucker sells products under the Folgers and Dunkin’ Donuts brands.

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Kraft, Polly-O packaging can turn into summer fun

BY Allison Cerra

GLENVIEW, Ill. — Kraft said its namesake and Polly-O brands are offering families summer fun through a partnership with Six Flags.

From May 15 through Aug. 31, consumers that purchase specially marked Kraft and Polly-O string cheese or twists products can redeem the packages for discounted tickets to Six Flags.

Polly-O packages are good for one free kid’s ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day. Kraft packages are good for $15 off general admission any day.

Kraft Foods announced that it also is partnering with TerraCycle, the international upcycling and recycling company that turns packaging wrappers into affordable, eco-friendly products. This summer, all of the Kraft and Polly-O packaging wrappers collected at Six Flags will be upcycled into useful products while saving waste from landfills.

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