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Starburst celebrates relaunch of all-pink packs

BY Gisselle Gaitan

Fans of Starburst are in for a treat, as the company announced that it will be bringing the All Pink packs, which contain only pink chews, back to retail shelves.

This announcement comes after the Hackettstown, N.J.-based company’s successful first launch of the product in 2017. To celebrate the relaunch, the brand also will be launching a limited-edition merchandise line, with the meme “I am a pink Starburst” featured on every item.

“To be referred to as a pink Starburst is something special, and we continue to see people share the ‘I am a pink Starburst meme,” Audrey Arbeeny, senior associate brand manager for Starburst at Mars Wrigley Confectionery U.S., said. “We wanted to bring that reference to life offline for our fans, and what better way to do that than launch a merch line where they can boldly wear it on their sleeves.”

To create these designs, the company partnered with the winner of season 15 of “Project Runway”, Erin Robertson. Influenced by street-style, the line will feature the “I am a pink Starburst” meme across seven different items such as t-shirts, pink denim jackets and neon signs.

“When I think of pink Starburst, I think of living my best life,” Robertson said. “I’ve always loved pink Starburst, so I was inspired to create a line that makes you feel fierce, but playful.”

The All Pink packs are available for a limited time in 14-oz. laydown bags, 41-oz. stand-up pouches and 2.07-oz. single sticks at retailers such as Target, Walmart, Walgreens and Dollar Tree.

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Dove blends mango, dark chocolate in sorbet line

BY Gisselle Gaitan

Dove Chocolate, which is part of the Mars Wrigley Confectionery portfolio of brands, is adding an extra dose of sweetness to their line of sorbet bars. The company paired fruit and chocolate together in the newly launched Dove Mango Sorbet with Dark Chocolate.

Joining the increasingly popular trend of fruit and chocolate pairings, this new launch combines Dove’s signature chocolate with the tropical taste of mangoes for a guilt-free treat, the Hackettstown, N.J.-based company said.

“Taking a cue from growing interest in fruit and chocolate snacking combinations, we are excited to add this new flavor combination to our Dove Ice Cream and Sorbet range,” Emily Strobel, marketing director of Mars Ice Cream, said. “Our fans love the signature silky smooth chocolate from Dove, and now, by adding the taste of tropical mangoes, they will have the opportunity to enjoy a new, satisfying and refreshing treat.”

Dove’s Mango Sorbet Bar with Dark Chocolate is now available for purchase in drug, mass and grocery stores nationwide in a box of six 2-oz. bars that retail for $4.99.

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Reynolds launches quick cut plastic wrap

BY Gisselle Gaitan

Reynolds is expanding its portfolio to include more than just the aluminum foil that has become synonymous with the brand.

The Lake Forest, Ill.-based company is launching the Reynolds Kitchens Quick Cut Plastic Wrap, which contains several innovative features as:

  • A built-in slide cutter to ensure a clean cut;
  • The starter edge, which makes it easy to find the start of the roll;
  • Ensuring each roll is automatically held in place, to avoid it from jumping out of the packaging during dispensing; and
  • A long-lasting seal to keep food fresh.

“When we found out how many people were unhappy with their plastic wrap experience, we knew we had to find a solution,” Danielle Chandler, senior marketing director at Reynolds Consumer Products, said. “At Reynolds Kitchens, we think our latest innovation is a win worth celebrating in a big way … and what better way to celebrate than with the world’s shortest victory song?”

To showcase the ease of the product’s built-in slide cutter, Reynolds tapped Emmy-award winning composer Jeff Russo to write a song. The custom-composed track can be heard across all of the company’s social media channels and in a video clip titled “Tiniest Victory.”

The Kitchens Quick Cut Plastic Wrap is currently available for purchase nationally in mass, grocery and online retailers for the suggested retail price of $3.99 for a 225 sq.-ft. role. Further information can be found on the company’s website.

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