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Starbucks, MSNBC brew partnership

BY Allison Cerra

SEATTLE In an effort to promote its consumer-packaged coffee and volunteerism, Starbucks’ Gold Coast Blend has been renamed for grocery and mass market retail channels.

The introduction of this updated coffee, Gold Coast Blend: Morning Joe Edition, reflects the partnership between Starbucks and MSNBC’s program “Morning Joe.” To celebrate the introduction of the packaged coffee and the companies’ joint commitment to community involvement, Starbucks and MSNBC are co-sponsoring Brewing Together Day of Service on Saturday, Nov. 21, in conjunction with volunteering organization HandsOn Network, to encourage consumers to volunteer in their community on an ongoing basis.

Viewers and consumers interested in volunteering in their local communities are encouraged to visit the HandsOn Network Web site www.handsonnetwork.org/brewingtogether to explore volunteer opportunities available in their communities.

“We are pleased to take the next step in our partnership with MSNBC’s ‘Morning Joe’ by introducing , available where consumers buy groceries,” said John Culver, president, Starbucks global consumer packaged goods.

“It’s an honor to be a co-sponsor of Brewing Together Day of Service and to help bring communities together to inspire change while making a difference in other people’s lives. It’s what Starbucks has always believed in – being a good neighbor and doing things that are good for each other and the planet,” added Cliff Burrows, president, Starbucks U.S.

As part of raising awareness for volunteerism, “Morning Joe” will highlight volunteer efforts and information on-air during the weeks leading up to Nov. 20 and 21. Additionally, on Friday, Nov. 20 from 6 a.m. – 9 a.m. EST, “Morning Joe” will be live from the John McDonogh School in New Orleans as they take part in community art project and other activities during the Brewing Together Day of Service.

Starbucks Gold Coast Blend: Morning Joe Edition is available in 12-ooz., pre-ground packages at a suggested retail price of $9.49.

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7UP brings holiday cheer with seasonal flavor

BY Allison Cerra

PLANO, Texas Just in time for the holiday season, 7UP is reintroducing a seasonal favorite, Pomegranate 7UP, now with antioxidant vitamin E. Pomegranate 7UP Antioxidant is a perfect blend of natural pomegranate flavor and the crisp, clean, refreshingly bubbly taste of America’s original lemon-lime soft drink.

“With its natural pomegranate flavor and deep burgundy color, Pomegranate 7UP has become a festive hit during the holidays,” said Dave Falk, director marketing for 7UP. “Consumers have responded so favorably to Cherry 7UP Antioxidant, we’re now giving them Pomegranate 7UP Antioxidant.”

The new Pomegranate 7UP Antioxidant includes 10% of the recommended daily intake of vitamin E per 8-ounce serving. Perfect by itself or as a holiday mixer, Pomegranate 7UP Antioxidant is available in both regular and diet versions. Like all 7UP products, it is 100% naturally flavored and caffeine free. Pomegranate 7UP Antioxidant is available for a limited time only this holiday season in 2-liter bottles and 12-packs.

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Celsius inks deal with Mario Lopez

BY Allison Cerra

DELRAY BEACH, Fla. Celsius Holdings announced that Mario Lopez, host of “America’s Best Dance Crew,” and “Extra,” will be the national spokesman for Celsius, the company’s popular calorie-burning functional drink.

Lopez will be included in 2010 marketing initiatives and will help promote Celsius to the company’s growing list of national retailers. Additional details of the agreement were not released.

“I’m excited to have the chance to let America know more about Celsius. I’ve been drinking Celsius for a while because it gives me the energy I need to get through my busy day, along with the ingredients that you want to have in your body,” Lopez said. “No other drink gives me the sustained energy to handle everything without the crash.”

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