Starbucks Via gets new flavors
SEATTLE Starbucks has expanded its Via flavored coffee brand.
Just one year since the launch, the Starbucks Via Ready Brew portfolio now will include four natural flavors: vanilla, mocha, caramel and cinnamon spice. Each packet makes a balanced cup of coffee and is ideal for life on the go. Starbucks Via flavored coffee is a blend of 100% arabica instant coffee and rich flavors, and is sweetened with natural cane sugar.
“The launch of Starbucks Via flavored coffees demonstrates our drive to inject innovation into the coffee category, deliver products our customers are looking for and allows us to grow the business globally,” said Annie Young-Scrivner, Starbucks chief marketing officer.
Chocolate sales stay sweet in recessionary economy
NEW YORK Retail sales of chocolate products increased 3% from 2008 to a record $17 billion in 2009, according to a report by market research publisher Packaged Facts titled “Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate Products.”
The growth was attributed to the 75% of Americans who have purchased chocolate products since 2008 and the increases in manufacturer prices.
“For many chocolate-loving Americans, it’s more about the experience than it is about mere consumption,” said Don Montuori, publisher of Packaged Facts. “This may be a mature market, but it’s also a market that isn’t afraid to innovate, whether that means using savory influences, such as bacon and cheese, or ethnic flavors, such as curry and chipotle. This bold creativity effectively provides chocolate products that satisfy diverse consumer palates at reasonable prices.”
Global demand for chocolate is expected to increase over the next several years, and Packaged Facts forecasted the U.S. chocolate market will exceed $19 billion in 2014. Also expected to fuel the market is the healthy chocolate trend, featuring such better-for-you ingredients as lavender and blueberry, and creativity and innovation in flavor combinations and new products.
Campbell rolls out latest low-sodium V8 juice
CAMDEN, N.J. The Campbell Soup Co. has introduced its latest low-sodium version of its V8 juice, the company said Friday.
Campbell has introduced V8 Spicy Hot Low Sodium juice, which contains 140 mg of sodium per cup and meets U.S. government requirements for low-sodium food.
“We’re pleased to offer a kicked-up version of our original low sodium V8 juice, which has been a fast-growing part of the V8 franchise over the years,” Campbell VP beverage marketing Dale Clemiss stated. “People often associate less salt with less flavor, but V8 Spicy Hot low sodium offers the spice and heat people are looking for that’s not often found in low-sodium products.”
In January, Campbell announced it would roll out original V8 100% vegetable juice with 420-mL of sodium per 8-oz. glass, a 12% reduction, marking the second sodium reduction rolled out by Campbell in the last three years.