Starbucks developing new, low-calorie, ready-to-drink Frappuccino
NEW YORK Starbucks Corp. is reducing the calorie count in its popular, ready-to-drink bottled Frappuccinos next year. The international coffee chain is working with PepsiCo Inc., with whom it developed a partnership in 1994, discussed the new, light drinks earlier this month in New York, according to industry trade journal Beverage Digest.
Starbucks already sells one 8 oz., light, ready-to-drink Frappuccino called Mocha-Lite with 85 calories and 2.5 grams of fat. Their regular Frappuccinos contain twice the amount of calories.
“We’re looking forward to expanding our portfolio of high-quality, ready-to-drink products with exciting new offerings in the coming year,” said Starbucks in a recent statement.
Food manufacturers battle over ownership rights of trademarked colors
LONDON A recent legal battle against Australian chocolate company Darrell Lea has Cadbury showing its true colors as it fights to protect its trademarked color purple. The confectionary manufacturer is in the middle of a lawsuit accusing Darrell Lea of using purple packaging to purposefully deceive consumers into thinking the products were made by British sweets manufacturer Cadbury.
In April, the Federal Court of Australia ruled in favor of Darrell Lea, stating that the chocolate company had not breached the Trade Practices Act and had not designed its packaging to appear Cadbury-produced. Cadbury plans on continuing the fight, saying it will appeal the judge’s decision.
The heated battle truly exemplifies how important and valuable a brand has become in today’s market. Millward Brown Optimator reported that Coca-Cola’s brand is worth a whopping $58.2 billion. Ever since laws were passed in the 1990s allowing companies to trademark colors, corporations have jumped on the opportunity to personalize their brands with color. UPS registered a particular shade of brown, Tiffany’s trademarked a blue tone and McDonalds owns a certain shade of red and yellow.
Registering a color trademark prevents other companies from using a color shade within a particular marketing context. Cadbury is essentially fighting for its trademark on the color purple and defending its accusation of Darrell Lea’s use of purple to deceive consumers. “At the moment, Cadbury currently has uncertainty as to whether it can enforce its color purple in Australia,” said Gary Assim, head of intellectual property at UK law firm Shoosmiths.
Cadbury cuts middle layer of management; puts CEO in driver’s seat
LONDON Cadbury today reported that it is revamping its management structure removing a layer of management and handing over the reins to chief executive officer Todd Stitzer to steer the company’s operational divisions.
“Our four region operational structure will be eliminated, leaving seven business units (listed in Appendix A) which will report directly to [Stitzer],” Cadbury said in a press statement. “At the same time, we are strengthening our global chocolate, gum and candy category structure, further increasing our focus on category development.”
The change will extract the company’s current regional management structure, removing layers and spreading out organizational tasks over other layers. The company hopes that the change will provide “faster decision making, improve in-market execution and ensure a stronger alignment of category strategies and commercial programs,” it has stated.
The removal of the management layer will affect 250 positions, many of them senior managers. Cadbury said that the changes were following a plan started in 2007 to restructure operations.