HEALTH

St. Paul Brands debuts two effervescent analgesics in the U.S.

BY Michael Johnsen

GARDEN GROVE, Calif. St. Paul Brands, a division of Affordable Quality Pharmaceuticals, on Wednesday introduced two new effervescent over-the-counter analgesics, which the company claims is a popular formulation in Europe but new to the American market.

The first is AsperDrink, containing 81 mg of aspirin; the second is AcetaDrink, with 500 mg of acetaminophen.

“When you’re in pain or have a fever, you want the fastest relief possible,” stated Henry Smith, vice president of research and development for St. Paul Brands. “Taking aspirin or acetaminophen in an effervescent form will accomplish this for you.”

A 2000 study published in the European Journal of Clinical Pharmacology comparing the rate of absorption between ordinary and effervescent tablets concluded that “the mean time was significantly shorter when effervescents were taken (27 minutes) rather than ordinary tablets (45 minutes),” the company stated.

Packaged in a box of 30 effervescent tablets, AsperDrink has a manufacturer’s suggested retail price of $6.49, while AcetaDrink is $6.99.

St. Paul Brands offers a line of effervescent vitamins and over-the-counter drugs in addition to dietary supplements.

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Jinsitec working on prototype medication reminder

BY Drew Buono

WEST LAFAYETTE, Ind. A new life-sciences company, Jinsitec, is working on new devices to help patients remember to take their medication on time, according to the indystar.com.

The devices are pocket-sized timers—one of which fits on top of a pill bottle; the other attaches to blister packs or tubes of medication—that beep and flash at preset hourly intervals to remind patients to take their medication.

The company’s vice president explained the thought process behind developing the timer, “It’s not that the medication doesn’t work if the patient doesn’t take it in a timely manner, [but] it can be ineffective,” said Yvette Jules, Jinsitec vice president.

A prototype is in development and the company hopes it will hit market in six to 12 months.

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Abbott debuts new ready-to-feed packaging for baby formulas

BY Michael Johnsen

COLUMBUS, Ohio Abbott announced Tuesday that it is packaging its two most popular baby formulas—Similac Advance and Similac Isomil Advance—in new 8-fluid-ounce ready-to-feed bottles that require no mixing, measuring or preparation.

“Our new ready-to-feed bottles offer the most convenient way to ensure your baby gets the nutrition he needs, especially when you’re not at home,” stated Rhonda Hoffman, senior brand manager for Similac, Abbott Nutrition.

According to a recent national survey of new moms commissioned by Abbott’s Similac brand, 98 percent of moms named convenience their top consideration when choosing products for themselves and their babies. And one-third of moms surveyed said they never leave the house without their baby formula.

Of the more than 850 moms surveyed, more than 70 percent of moms surveyed said that they have to make extra preparations for feeding when traveling long distances or when their baby is in another person’s care.

Similac Advance and Similac Isomil Advance 8-fluid-ounces ready-to-feed bottles are available at most major retailers nationwide, with a suggested retail price of $9.99 for a 6-pack of bottles.

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