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St. Jude, P&G invite Target shoppers to help fight childhood cancer

BY Allison Cerra

CINCINNATI Procter & Gamble has joined forces to support the lifesaving work of one of the world’s premier pediatric cancer research centers.

From Oct. 18 to 24, Target guests can help St. Jude Children’s Research Hospital in its fight to find cures and save children with cancer and other catastrophic diseases by purchasing participating P&G brands including Tide, Pampers, Charmin and Pantene as well as other manufacturers’ brands at Target stores nationwide.

For every purchase of a participating brand during the week-long program, 5% of the purchase price will be donated to St. Jude. The donation from the purchase of P&G brands at Target will be up to $750,000 during the week-long event.

As the P&G partnership celebrates a ten-year commitment, contributions totaling $6.75 million have been made to St. Jude in the last decade. In addition to monetary donations made to St. Jude, P&G donates its household products to Target House, a long-term housing facility that provides a home-away-from-home free of charge to families of children whose treatments at St. Jude require that they be in Memphis for more than 90 days.

“As we celebrate this milestone ten-year partnership, P&G is extremely proud to partner with Target and St. Jude. Through our company’s cause (Live, Learn and Thrive), we aim to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education, and build skills for life,” said Joanne Harris, P&G’s Target team leader. “Supporting Target House and St. Jude makes a meaningful difference in the lives of children with cancer and other catastrophic diseases.”

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7UP turns frowns upside down in new ad campaign

BY Allison Cerra

PLANO, Texas 7UP has joined forces with “notoriously serious” celebrities to illustrate 7UP’s mood-boosting capabilities.

Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7UP’s new “Ridiculously Bubbly” advertising campaign. The idea is that even the most “non-bubbly” people can’t help but be bubblier after drinking 7UP, the company said.

More than 25 years since launching his show business career with a 7UP commercial, Garrett returns to his lemon-lime roots to test out the drink’s uplifting abilities. The humorous spot features Garrett at a sidewalk cafe transforming from “Mr. Grumpers” into an effervescent free spirit, running through the streets after one delicious sip of 7UP.

“Our consumers told us that only 7UP gives them a crisp, clean, bubbly and uplifting feeling. With this campaign, we wanted to showcase that refreshing instant lift that comes with every first taste of 7UP while recapturing the fun associated with the brand,” said Dave Falk, director of marketing for 7UP. “By choosing the most un-bubbly of people, we’ve put 7UP to its toughest test.”

The new campaign, developed by Y&R San Francisco, began airing Oct. 12 on network and cable television stations nationwide. The “ridiculously bubbly” ad campaign will continue through 2010, the company said.

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Minute Maid launches new juice

BY Allison Cerra

HOUSTON Minute Maid is giving consumers an energy lift with new Minute Maid Enhanced strawberry kiwi flavored juice drink. The drink combines an extract from yerba mate, a plant native to South America that contains natural caffeine, with real fruit juice to provide a delicious and natural energy boost.

“Minute Maid is constantly looking for new ways to meet the needs of health-conscious consumers,” said Mike Saint John, president Minute Maid business unit. “Minute Maid strawberry kiwi with yerba mate is a delicious juice drink providing a natural energy lift with the trusted great taste for which Minute Maid is known.”

Available in supermarkets and other retailers nationwide, Minute Maid strawberry kiwi flavored-juice drink is the brand’s first with the great-tasting strawberry and kiwi flavor combination.

Accompanying the launch of Minute Maid strawberry kiwi flavored-juice drink is a reformulation of one of the popular flavors from the Minute Maid Enhanced juice and juice drink line, Minute Maid pomegranate-flavored tea — now with only 40 calories per serving.

“Ingredients that provide a natural energy boost are among the most sought by time-strapped Americans. The unique combination of ingredients in Minute Maid Enhanced strawberry kiwi provides extra energy in a delicious way,” said Robyn Flipse, MS, RD. “And Minute Maid enhanced pomegranate flavored tea delivers great taste with fewer calories, an important option for many people today.”

The Minute Maid Enhanced juice and juice drink line delivers flavorful juice beverages with unique fortification for health-conscious consumers. In addition to the new Minute Maid strawberry kiwi flavor, the Minute Maid Enhanced juice and juice drink line includes Minute Maid pomegranate blueberry flavored 100% juice blend of five juices with Omega-3/DHA and four other nutrients to help nourish the brain and body.

KelloggsDRSNhttp://www.centerstoregrowth.com

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