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St. Jude, P&G invite Target shoppers to help fight childhood cancer

BY Allison Cerra

CINCINNATI Procter & Gamble has joined forces to support the lifesaving work of one of the world’s premier pediatric cancer research centers.

From Oct. 18 to 24, Target guests can help St. Jude Children’s Research Hospital in its fight to find cures and save children with cancer and other catastrophic diseases by purchasing participating P&G brands including Tide, Pampers, Charmin and Pantene as well as other manufacturers’ brands at Target stores nationwide.

For every purchase of a participating brand during the week-long program, 5% of the purchase price will be donated to St. Jude. The donation from the purchase of P&G brands at Target will be up to $750,000 during the week-long event.

As the P&G partnership celebrates a ten-year commitment, contributions totaling $6.75 million have been made to St. Jude in the last decade. In addition to monetary donations made to St. Jude, P&G donates its household products to Target House, a long-term housing facility that provides a home-away-from-home free of charge to families of children whose treatments at St. Jude require that they be in Memphis for more than 90 days.

“As we celebrate this milestone ten-year partnership, P&G is extremely proud to partner with Target and St. Jude. Through our company’s cause (Live, Learn and Thrive), we aim to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education, and build skills for life,” said Joanne Harris, P&G’s Target team leader. “Supporting Target House and St. Jude makes a meaningful difference in the lives of children with cancer and other catastrophic diseases.”

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7UP turns frowns upside down in new ad campaign

BY Allison Cerra

PLANO, Texas 7UP has joined forces with “notoriously serious” celebrities to illustrate 7UP’s mood-boosting capabilities.

Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7UP’s new “Ridiculously Bubbly” advertising campaign. The idea is that even the most “non-bubbly” people can’t help but be bubblier after drinking 7UP, the company said.

More than 25 years since launching his show business career with a 7UP commercial, Garrett returns to his lemon-lime roots to test out the drink’s uplifting abilities. The humorous spot features Garrett at a sidewalk cafe transforming from “Mr. Grumpers” into an effervescent free spirit, running through the streets after one delicious sip of 7UP.

“Our consumers told us that only 7UP gives them a crisp, clean, bubbly and uplifting feeling. With this campaign, we wanted to showcase that refreshing instant lift that comes with every first taste of 7UP while recapturing the fun associated with the brand,” said Dave Falk, director of marketing for 7UP. “By choosing the most un-bubbly of people, we’ve put 7UP to its toughest test.”

The new campaign, developed by Y&R San Francisco, began airing Oct. 12 on network and cable television stations nationwide. The “ridiculously bubbly” ad campaign will continue through 2010, the company said.

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Hershey gears up for Halloween with new assortments, special-edition candies

BY Allison Cerra

HERSHEY, Pa. Hershey has brewed up new ‘spook-tacular’ Halloween treats to excite trick-or-treaters and sweeten seasonal parties and candy dishes.

Adding a twist on an iconic chocolate treat, Hershey has transformed its Kisses brand by making them available in trick-or-treat packages each containing three individually wrapped Hershey’s Kisses chocolates. Additionally, Reese’s Peanut Butter Cups introduces bags of snack-size Reese’s Peanut Butter Pumpkins.

To make Halloween shopping eerily easy this season, Hershey offers a wide array of new candy assortments at retail, including:

  • NEW – Hershey’s chocolate assortment with 28 snack-size packages (Hershey’s Kisses, Reese’s Peanut Butter Cups, Milk Duds and Hershey’s Cookies ‘n’ Creme bars)
  • NEW – Hershey’s Seasonal Shapes assortment with 50 snack-size packages (Hershey’s Tombstone-shaped Moulded Bars in milk chocolate and Cookies ‘n’ Creme flavors, and Reese’s Peanut Butter Pumpkins)
  • NEW – Hershey’s candy assortment with 100 snack-size packages (Reese’s Pieces, Hershey’s chocolate lollipops, Milk Duds, Jolly Rancher Doubles, Whoppers malted milk balls and Twizzlers Rainbow Twists)
  • NEW – Hershey’s candy Assortment with 125 snack-size packages (Reese’s Peanut Butter Cups, Whoppers malted milk balls, Hershey’s Cookies ‘n’ Creme Bars, Almond Joy and Heath milk chocolate English toffee bars)
  • NEW – Frightfully Fun snack-size assortment (Twizzlers Rainbow Twists, Twizzlers Pull-N-Peel Green Apple, Jolly Rancher lollipops, Jolly Rancher Doubles and Good & Fruity)
  • NEW – Good & Plenty, Good & Fruity snack-size assortment
  • NEW – Hershey’s Monster Mix snack-size assortment (Hershey’s Chocolate lollipops, Jolly Rancher Doubles, Whoppers malted milk balls, Milk Duds, Twizzlers Strawberry Mini-Bars and Jolly Rancher Cherry Hard Candy Stix)
  • NEW – Nuts & More Nuts assortment with 28 snack-size packages (Hershey’s Mr. Goodbar, Almond Joy Candy Bars, Hershey’s milk chocolate with almonds and PayDay Peanut Caramel Bars)
  • All Time Greats assortment with 100 snack-size packages (Kit Kat, Whoppers malted milk balls, Reese’s Peanut Butter Cups and Hershey’s milk chocolate bars)

Hershey also helps celebrate the season with treats adorned in festive foils to spruce-up home and office candy dishes. Debuting are Halloween Hershey’s Kisses miilk chocolates and Halloween Reese’s miniatures milk and dark chocolate assortment, each individually wrapped in orange and black foils. Also new is Halloween Hershey’s Miniatures in purple, lime green, orange and black wrappers, adding a frightfully fun touch to seasonal decor.

Hershey’s seasonal offerings can be found at retailers nationwide. For more information on Hershey Halloween products, as well as costume ideas, spooky screensavers, desktop wallpapers, delicious recipes, craft activities and party invitations, visit www.TrickorTreats.com.

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