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St. Joseph Rapid Dissolving Melts awarded ‘Best New Product’

BY Michael Johnsen

 PALM BEACH GARDENS, Fla. — St. Joseph Health Products was honored with "Best New Product" distinction here by retailers attending the ECRM Health Care EPPS. 

The new product is St. Joseph Rapid Dissolving Melts low-dose aspirin, a new delivery format that will hold appeal among pill-phobic seniors looking to take a low-dose aspirin daily for heart health. 

ECRM’s "Best New Product" recognition, sponsored by the DSN Group, is voted on exclusively by retail buyers in attendance, and represents one of the most compelling new propositions seen at the event.

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Neutrogena names actress Julie Bowen as brand ambassador — again

BY Antoinette Alexander

LOS ANGELES — Neutrogena has announced that actress Julie Bowen has returned to the brand’s roster of talent after being a previous brand ambassador for seven years.

“Julie embodies the ultimate Neutrogena woman, and we are excited to have her return home. As a career woman and busy mom, she empowers women to make healthy skin choices and is an inspiration to all,” stated Michelle Freyre, GM for Neutrogena.

Bowen appeared in Neutrogena campaigns from 2001 to 2008 and will return in 2014 campaigns. Bowen joins beauty icons Jennifer Garner, Gabrielle Union, Hayden Panettiere, Emma Roberts, Diane Lane and Sandra Echeverria as a returning member of the Neutrogena family.

Bowen current stars in the ABC comedy, “Modern Family” as the character Claire Dunphy. Previously, Bowen appeared on the NBC series “Ed” for four seasons. Bowen then joined ABC’s series “Boston Legal” for two seasons. Her other television credits include a recurring role on the ABC series “Lost” and a guest arc on the Showtime series “Weeds.” 

On the big screen, Bowen was recently seen in the hit film “Horrible Bosses” and also starred in Sony’s “Jumping the Broom.”  Her previous film credits include “Multiplicity,” “Knife Fight,” “Crazy on the Outside” and the comedy “Happy Gilmore.”


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CVS Caremark’s Helena Foulkes joins Home Depot board of directors

BY Antoinette Alexander

ATLANTA — CVS Caremark’s Helena Foulkes has been appointed to Home Depot’s board of directors.

Foulkes, who serves as EVP and chief health care strategy and marketing officer for CVS Caremark, will be a member of the Finance and Leadership Development & Compensation Committees for the home improvement retailer. Her appointment gives the company 11 directors, 10 of whom are independent.

Foulkes brings a wealth of experience in retail marketing strategies, operations and merchandising to the Home Depot board of directors. During her 15-plus years at CVS, Foulkes has served as the company’s EVP and chief marketing officer (2009 to 2011), SVP of Health Services of CVS/pharmacy (2007 to 2009), SVP marketing and operations services, January to October 2007, and SVP advertising and marketing (2002 to 2007). She has also held positions in strategic planning, visual merchandising and category management while at CVS.

"I’m pleased to welcome Helena to our board and look forward to the unique insight she brings from her years of retail experience and leadership," stated Frank Blake, chairman and CEO of Home Depot.


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