Spreading the word
A satisfied customer could just offer the highest return on investment of any marketing vehicle available to a retail pharmacy, according to the most recent Patient Views infographic. In all, 72% of patients say they would recommend their preferred pharmacy to their friends and family, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August. And again, grocery stores finished at the top (80%).
If you’ve been following Patient Views every day, you’d know that 73% of patients say they are very satisfied with their preferred pharmacy.
To see more Patient Views, click here.
Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to email@example.com.
How likely are you to recommend your preferred pharmacy to others?
Source: AccentHealth. To view the methodology, click here.
‘Crooked Arrows’ comes home on Blu-ray, DVD
LOS ANGELES — 20th Century Fox Home Entertainment is bringing a new sports film to Blu-ray and DVD.
"Crooked Arrows" stars Brandon Routh, Gil Birmingham and Crystal Allen. The film centers on Coach Joe Logan (Routh), who reluctantly leads a Native American high school team on their unlikely journey to the state lacrosse championship game against their prep school rivals. Along the way, Joe and the team rediscover their connection to the spiritual traditions of the ancient sport of lacrosse.
"Crooked Arrows" will debut on Blu-ray and DVD on Oct. 23.
Once again, Yoplait taps Adamari Lopez for breast cancer awareness campaign
MINNEAPOLIS — Yoplait has kicked off its annual Save Lids to Save Lives breast cancer awareness campaign.
The yogurt brand said that as part of its campaign, the company once again has tapped actress and breast cancer survivor Adamari Lopez to join Yoplait’s Save Lids to Save Lives Tour. The tour is making its way across the United States, stopping in U.S. cities with large Hispanic populations. The tour kicked off Sept. 6 in Miami and ends Oct. 26 in Houston. She will also visit New York, Chicago, Los Angeles, Dallas, Houston, San Antonio and Phoenix, Yoplait said.
"I’m delighted once again to team up with Yoplait to help Latina women understand the importance of their breast health and inspire others to join the fight against the disease," said Lopez, who emphasized that she was able to overcome her breast cancer diagnosis seven years ago thanks to early detection and "the tremendous support I received from my family."
"My successful struggle with breast cancer is a testament to the fact that early detection can and does save lives, and that we are all in this together — mothers, daughters, wives, sisters, neighbors, best friends," Lopez said. "These are the people who mean the most to us, and they are all at risk for breast cancer. To take care of the women in your life, you have to know more about breast health."
This is the fifth consecutive year that Yoplait and Lopez have teamed up on behalf of Save Lids to Save Lives, which benefits Susan G. Komen for the Cure. For the past 14 years, Yoplait has been a supporter of the fight against breast cancer, donating more than $34 million to the cause through all of its programs.