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Speed Stick Gear, YouTube filmmaker ‘Devin SuperTramp’ take on extreme stunt

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive’s Speed Stick brand is promoting its new Speed Stick Gear via a partnership with YouTube filmmaker Devin Graham, also known as Devin SuperTramp, who is managed by Fullscreen, a media company for the connected generation.

With this new partnership, the Speed Stick Gear team will sponsor Graham’s greatest challenge yet — capturing one of the most extreme stunts the world has ever seen on film. Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.

"Ever since I was a kid, I was borrowing my parents camera to get the shots that no one else could and have continued this passion ever since," stated Graham. "It’s a crazy amount of preparation and work. Some shoots I find myself hiking 10 miles up a mountain, lowering myself into the mouth of a cave or swimming through shark infested waters … but I love it and I’ll keep doing it until the day I die."

His video releases have become highly anticipated among his 1.7 million subscribers. One fan will have the opportunity to travel to see Graham take on his greatest challenge live during a shoot this summer. Based on a series of clues tweeted by @DevinSuperTramp beginning Thursday through May 6, fans can tweet to guess the stunt using #GEARChallenge The winner will be selected the week of May 8. For official rules, visit c3.votenow.tv.

"As a young, creative and emerging filmmaker, Devin is about to embark on an experience that aligns perfectly with our brand story," stated Bill Van De Graaf, VP and GM, U.S. personal care, Colgate-Palmolive. "We’re so excited to connect consumers with Speed Stick Gear by capturing and sharing Devin’s personal experience making his next groundbreaking film."

Speed Stick Gear is a new line of antiperspirants with drycore technology designed for advanced performance. New Speed Stick Gear is available at mass retail and grocery stores.  

 

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Jelly Belly announces patriotic overhaul

BY Ryan Chavis

FAIRFIELD, Calif. — Jelly Belly Candy Co. will celebrate its American heritage with the introduction of two new patriotic bags of Jelly Belly jelly beans.

The All American mix, which consists of Very Cherry (red), Coconut (white) and Blueberry (blue), is now available in a 3.5-oz. bag that features Mr. Jelly Belly waving the American flag. The 3.5-oz bag of Very Cherry — the top-selling jelly bean flavor, according to the company — now features an updated design with a white gingham pattern and a graphic of ripe cherries that bring to mind summer picnics.

Jelly Belly jelly beans contain four calories per bean and are fat free, peanut free, dairy free, gluten free, gelatin free, vegetarian and OU Kosher certified.

 

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Target Canada encourages allergy sufferers to turn to pharmacists for help

BY Antoinette Alexander

MISSISSAUGA, Ontario — Target is encouraging its patients in Canada to turn to their Target pharmacist for answers and advice on how to manage their allergy symptoms this spring.

The retailer stated that approximately 1-out-of-4 Canadians currently suffer from seasonal allergies and following an extremely harsh winter, the 2014 allergy season is expected to be one of the worst.

For many, the wheezing and coughing has already begun, with the most common allergy symptoms including sneezing, runny nose, nasal congestion, watery and itchy eyes, scratchy swollen throat and dry cough.

"Allergies can often be confused with the common cold, and it’s important to differentiate before seeking treatment," stated Bowen Chen, pharmacist, Target Canada. "At this time of year, the main allergen is tree pollen, while grass pollens dominate in the summer and weed pollens in the autumn. You can rely on your local pharmacist to be a good resource for helping to manage your seasonal allergies and recommending the best products and solutions based on your specific allergens. Effectively controlling allergies is especially important in preventing symptoms from leading to more serious complications such as asthma attacks. "

There are currently more than 100 Target pharmacy locations across Canada.

 

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