SpecialK.com offers weight-loss plans for women
BATTLE CREEK, Mich. — In line with National Weigh-in Day on Jan. 2, Special K announced it is offering tracking tools, peer inspiration and motivation on its website, SpecialK.com, to help women achieve their weight-loss goals in 2012.
How it works: Users can customize their weight-loss plans with their lifestyles by selecting their meal plan and activity level. Afterwards, users then are given a personalized Special K plan that is unique to their needs and goals. Women easily can track their progress online via their mobile device, Special K said.
According to a recent Special K survey, 75% of women said they aim to gain confidence by managing their weight in the New Year, while more than 63% of women find that personalized meal plans or tracking tools make weight-loss programs easier to follow. In addition, 64% find a lack of support the reason for getting off track from a weight-loss plan.
"As 2012 rings in, we all know people all over the world will be making New Year’s resolutions to lose weight," says Yuvraj Arora, Kellogg senior director of Special K. "We hope that we can use this resolution moment to help women focus on the positive gains and feelings of accomplishment they foresee in the New Year."
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GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.
The packaged goods giant will be creating a new category in the U.S. market for the product. BelVita — a loose translation for beautiful life — is more like a cookie than an American biscuit. It is made with whole grains, fiber and vitamins, and when paired with yogurt or fruit, it is part of a balanced breakfast.
Kraft will support the launch with national television advertising and other promotions like in-store sampling. The product will be located in the cookie/cracker aisle near Kraft’s other mega-brands Oreo and Ritz.
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Hi, Nice posting, Thanks for sharing Nice Breakfast biscuits news. It is good news for busy life guys, who is suppose to take quick breakfast. thanks for posting this news. Rajesh Gundavalli
belVita Breakfast biscuits are rich in vitamins,fiber and made of whole grains so i have added to my breakfast 1 month back and i think it is perfect balanced breakfast.
Seattle Chocolates debuts limited-edition Valentine’s Day sweets
SEATTLE — Seattle Chocolates has rolled out two chocolate bars designed to sweeten up Valentine’s Day.
The Red Hot truffle bar features dark chocolate with cinnamon oil and crushed cinnamon candy pieces, while the Pink Bubbly candy bar includes freeze dried raspberries in white chocolate with champagne and all-natural popping candy pieces.
The Valentine’s Day bars retail for approximately $3 and are available now through Feb. 14 in specialty boutiques and fine grocery stores nationwide.
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