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Special K introduces cereal made with probiotics

BY Gisselle Gaitan

Kellogg’s is expanding its line of Special K products by introducing new, Special K Nourish Berries & Peaches with Probiotics. The cereal features peach-flavored flakes, a blend of blueberries, raspberries, peaches yogurt pieces and 12-g. of whole grains.

"Our goal is to empower women to feel confident in their food choices," Christie Crouch, director of marketing for Special K said. "We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we're delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day."

The Special K Nourish Berries & Peaches with Probiotics is the first cereal to contain live and active probiotic cultures, and without the need for refrigeration, provides consumers with good bacteria, the Battle Creek, Mich.-based company said. 

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Hershey’s adds SkinnyPop parent company, Amplify to its portfolio

BY Gisselle Gaitan

Hershey’s has announced that it has entered an agreement to acquire Austin, Texas-based Amplify Snack Brands. This deal includes all outstanding shares of Amplify for $12.00 per share in cash.

"The acquisition of Amplify and its product portfolio is an important step in our journey to becoming an innovative snacking powerhouse as together it will enable us to bring scale and category management capabilities to a key sub-segment of the warehouse snack aisle," Michele Buck, The Hershey Company president and chief executive officer, said. "Hershey's snack mix and meat snacks products, combined with Amplify's Skinny Pop, Tyrrells, Oatmega, Paqui and other international brands, will allow us to capture more consumer snacking occasions by creating a broader portfolio of brands."   

The Hershey, P.A.-based company believes this acquisition will drive significant shareholder value through growth and margin expansion. Annual rum-rate synergies of approximately $20 million also are expected to be generated over the next two years from cost savings and portfolio optimization, the company said.

"Since Amplify's inception in 2014, our company's goal has been to bring transparency to our products, and clean ingredients and great tasting snacks to consumers," Tom Ennis, Amplify Snack Brands, president and chief executive officer. "This transaction is a continuation of our mission as Hershey also believes in bringing to consumers great-tasting snacks made with the best ingredients possible. Hershey is a great cultural partner for Amplify and I'm excited for our team who will have access to Hershey's marketing and go-to-market resources to take our brands to the next level."

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Campbell to acquire snack company Snyder’s-Lance

BY Gisselle Gaitan

Campbell has announced that it has entered into an agreement to acquire Charlotte, N.C.-based Snyder’s-Lance. This move will enable the Camden, N.J.-based brand to expand its portfolio of leading snack brands, the company said.

Snyder’s-Lance manufactures and markets snack foods such as pretzels, sandwich crackers, kettle chips and deli snack throughout the United States. Its brands include Snyder’s of Hanover, Lance, Kettle Brand, KETTLE chips, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald and Late July. 

“The acquisition of Snyder’s-Lance will accelerate Campbell’s strategy and is in line with our Purpose, ‘real food that matters for life’s moments.’ It will provide our consumers with an even greater variety of better-for-you snacks. The combination of Snyder’s-Lance brands with Pepperidge Farm, Arnott’s and Kelsen will create a diversified snacking leader, drive sales growth and create value for shareholders. This acquisition will dramatically transform Campbell, shifting our center of gravity and further diversifying our portfolio into the faster-growing snacking category. We look forward to welcoming Snyder’s-Lance’s employees and their trusted family of leading brands to our company,” Denise Morrison, Campbell’s president and chief executive officer, said. 

Campbell’s baked snack product portfolio generated approximately $2.5 billion in 2017, and this latest acquisition would allow snacking to represent 46% of annual net sales, the company said.

 “Following a thorough review process of strategic options, we believe this transaction maximizes value for our shareholders through an immediate and certain cash premium. The transaction also unlocks the value of our portfolio, reflecting the progress we have made planning and executing our transformation. We are excited to join Campbell and to continue to provide great products to our consumers with an uncompromising focus on ingredients, quality, and taste,” Brian J. Driscoll, president and chief executive officer of Snyder’s-Lance, said.

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