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Special K launches new low-calorie, vitamin-enriched breakfast shake

BY Jason Owen

BATTLE CREEK, Mich. — Kellogg Co. brand Special K announced on Wednesday a new breakfast shake packed with vitamins and minerals, low in calories and offering the caffeine equivalent of a cup of coffee.

Special K Coffee House Breakfast shakes are a convenient option for choosing breakfast on-the-go containing less than 200 calories per serving, the company stated. Each shake also provides 10 g of protein, 5 g of fiber, nearly one-third of the recommended daily value of key vitamins and minerals women do not get enough of and the same amount of caffeine as a 5.5-oz. cup of coffee.

"Women deserve more from their on-the-go breakfast options," said Noel Geoffroy, VP marketing for Kellogg Morning Foods. "With our new shakes, there is no need to compromise on nutrition or taste."

According to the Kellogg Co., data shows women weight managers often do not get enough of the daily recommended nutrients such as vitamin A, C, D, E, calcium and folic acid.

Coffee House Breakfast shakes are available in chocolate mocha and vanilla cappuccino flavors. They come in packs of four 10-oz. resealable bottles and can be found at Walmart and other select retailers in the breakfast aisle.


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FDA exceeds FY2013 GDUFA hiring goals

BY Alaric DeArment

SILVER SPRINGS, Md. — The Food and Drug Administration has exceeded its goals for hiring new staff as part of a user-fee law for generic drugs, according to an internal memo sent to staff members.

In a memo to staff of the agency’s Center for Drug Evaluation and Research, center director Janet Woodcock wrote that for fiscal year 2013, the FDA hired 234 people as part of the Generic Drug User Fee Amendments Human Capital Team. The goal was to hire 231 as part of a three-year push in which it hopes to hire 921, including 461 during fiscal year 2014.

"I am extremely happy with this accomplishment," Woodcock wrote. "As hiring continues through the end of this fiscal year, planning has already begun for next fiscal year."

The amendments, known as GDUFA, were passed last year as part of the renewal of the Prescription Drug User Fee Act. The agency is using money raised from generic drug company user fees to reduce its backlog of generic drug approval applications.

 

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Jelly Belly continues support of U.S. veterans, launches camouflage jelly beans

BY Jason Owen

FAIRFIELD, Calif. — On Tuesday, Jelly Belly Candy Co. introduced new Camo Beans, a special selection of jelly beans inspired by the art of camouflage, as well as a new support initiative for military families.

Jelly Belly Camo Beans come in 3.5-oz. bags in 12-ct. cases and come with seven flavors inside each bag: chocolate pudding, green apple, licorice, juicy pear, orange sherbet, toasted marshmallow and watermelon.

As part of the company’s initiative to continue supporting U.S. troops, for every bag of Camo Beans sold, Jelly Belly will donate $0.25 in support of U.S. veterans and their families.

Camo Beans became available to ship in August. Jelly Belly jelly beans are certified OU Kosher and are free of gelatin, gluten, fat and dairy.


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