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Special K debuts its first ever products featuring quinoa

BY Antoinette Alexander

BATTLE CREEK, Mich. — Special K is expanding its portfolio with the new Special K Nourish, which is made with a multi-grain blend of superfoods, including quinoa, oats and barley.

Special K Nourish, which comes in hot cereal and nutrition bars, boasts 7g to 8g of protein and 5g of fiber with less than 200 calories.

To help weight-managers focus on — and maintain — positive nutrition, the brand has partnered with Food Network star and registered dietitian nutritionist Ellie Krieger.

"Getting both fiber and protein is an important combination to help keep you on track throughout your weight management journey," Krieger said. "Eating a breakfast with delicious whole grains and positive nutrients is a great way to start your day right and help you accomplish your weight management goals."

To celebrate the launch and help share the nourishment, Special K has partnered with Women’s Health to support the FEED Foundation via "Run 10 Feed 10" races throughout the country. For each share of the Special K Nourish news, Special K will donate a meal to the FEED foundation — with a goal of donating up to 100,000 meals.

Special K Nourish hot cereal comes in three flavors — Maple Brown Sugar Crunch, Cranberry Almond and Cinnamon Raisin Pecan — and the nutrition bars are available in Dark Chocolate Nut Delight, Cranberry Almond and Lemon Twist.

Available at retailers nationwide, Special K Nourish hot cereal is sold in two-count packages for $2.29 and Special K Nourish nutrition bars are sold in boxes of five for $6.49.

 

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CVS/pharmacy announces new ‘Classroom Gift Card’ promotion for BTS season

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy is gearing up for back-to-school season with a new "Classroom Gift Card" promotion that allows customers to earn gift cards when shopping for essentials at more than 7,500 locations nationwide.

Running from Aug. 11 to 31, members of the ExtraCare program will receive a $5 CVS/pharmacy gift card after spending $20 on select items featured in the weekly circular.

Participants can choose to use the gift cards they earn toward additional back-to-school purchases, or give them to the teachers in their lives to help support classroom expenses.

"We’re always looking for unique ways to deliver value to families and teachers as they get ready to head back to school," stated Judy Sansone, SVP, merchandising for CVS/pharmacy. "Our Classroom Gift Card promotion offers CVS/pharmacy customers a new way to save on a wide range of back-to-school necessities available in one convenient location. Throughout the promotion, ExtraCare members can stock up on everything they need to prepare for the start of school, and receive a bonus $5 gift card to help save money on future shopping trips."

Customers can find qualifying products in the CVS/pharmacy circular beginning Aug. 11. Products included in the promotion range from backpacks and lunch boxes to school supplies, glue and binders from many national brands as well as Caliber, a CVS/pharmacy exclusive line of home and office supplies. Also included are household necessities and such grocery items as peanut butter, jam, cereal, juice boxes and treats ideal for packed lunches and after-school snacks.

All qualifying products will be marked as part of the "Classroom Gift Card" promotion. Eligible products will change each week of the promotion. Shoppers will have the opportunity to take advantage of the deal each week and may earn up to two $5 gift cards per week. The gift cards may then be used on nearly everything in the store, and can be combined with ExtraBucks Rewards and coupons for even greater savings.

 

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Softsheen-Carson Celebrity Style Squad to hit select Sally Beauty Supply stores on Aug. 10

BY Antoinette Alexander

NEW YORK — SoftSheen-Carson Dark and Lovely and its Celebrity Style Squad are partnering with Sally Beauty Supply to get consumers back-to-school ready with hair consultations, mini makeovers and free gifts at select Sally Beauty Supply stores nationwide.

The SoftSheen-Carson Celebrity Style Squad includes stylists who have styled such celebrities as Tyra Banks, Destiny’s Child, Vanessa Williams, Ludacris, R. Kelly and more.

By stopping at select Sally Beauty Supply stores on Aug. 10 in Atlanta, Chicago, Dallas and New Orleans, beauty mavens can meet the Celebrity Style Squad. Participants can also learn the hottest styling tips and tricks and discover the fiercest back-to-school trends from celebrity hair gurus; enter for a chance to win a raffle of SoftSheen-Carson Dark and Lovely products; and get free samples of some of its latest products from the Au Naturale and Anti-Reversion collections.

WHEN: Aug. 10 from 12 p.m. to 2 p.m.

WHERE: Sally Beauty Supply; locations include —

Atlanta area
Sally Beauty Supply
3616 Marketplace Blvd #610
East Point, Ga. 30344

Chicago area
Sally Beauty Supply
2510 W 94th St.
Evergreen Park, Ill. 60805

Dallas area
Sally Beauty Supply
241 E. FM 1382 Suite 307
Cedar Hill, Texas 75104

New Orleans
Sally Beauty Supply
3153 Gentilly Ave.
New Orleans, La. 70122
 

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