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Special K aids weight-loss goals with more fiber

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg’s Special K brand has been reformulated to include more fiber.

Special K cereals with added fiber now will be available at stores nationwide. The reformulation shows the brand’s commitment to assisting consumers to meet their weight-management goals, Kellogg said.

“We’re excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the great taste consumers expect from the Special K brand,” said Jesper Lund Jacobsen, senior brand manager, Special K brand. “Special K cereals will continue to provide people with a simple solution to help them achieve realistic, attainable weight-loss goals.”

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Find healthy foods in a snap with Caloricious

BY Allison Cerra

SAN FRANCISCO A new custom search engine for mobile devices enables customers to find nutrition-specific products in their local supermarkets.

Caloricious is a power application that focuses on the preferences and allergens contained in food and beverage items and offers the following features:

  • Aquick, easy search of over 30,000 food and beverage items
  • Consumer ability to identify products based on nutrients, allergens, ingredients and preference, such as organic, natural, vegetarian and vegan
  • Simple explanations of health benefits for each product
  • Calorie labeling and marking questionable additives
  • Traffic light labeling alerts indicating high fat, cholesterol, sugar and sodium
  • Spelling correction and search tips, including descriptive keywords, such as “high protein bars” or “gluten free cereal.”

The app is available on iTunes for $2.99.

“We are thrilled to launch our company in this booming online food media sector,” said Caloricious founder and CEO Guna Ramireddy. “We fully expect that Caloricious will revolutionize the way consumers view shopping for their personal dietary needs.”

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Sara Lee reformulates two popular breads

BY Allison Cerra

DOWNERS GROVE, Ill. Sara Lee has removed high fructose corn syrup from two of its Soft & Smooth breads, and also has added vitamin D to one of the products.

Sara Lee Soft & Smooth made with whole grain white bread and Sara Lee Soft & Smooth 100% whole wheat bread now only will feature sugar. Additionally, the 100% whole wheat bread now has added vitamin D, a good source of calcium.

“Sara Lee Soft & Smooth breads are among the best selling breads in the United States and our core audience, parents with children, has indicated that they want product options without high fructose corn syrup,” said Jeff Dryfhout, director, Sara Lee North American fresh bakery. “With this new recipe Sara Lee Soft & Smooth bread is responding to the needs of our consumers while continuing to provide great-tasting breads with the mild taste and soft texture families love.”

Average suggested retail pricing for both Sara Lee Soft & Smooth breads will remain the same at $2.79 (varies by region of the country).

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