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Special K aids weight-loss goals with more fiber

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg’s Special K brand has been reformulated to include more fiber.

Special K cereals with added fiber now will be available at stores nationwide. The reformulation shows the brand’s commitment to assisting consumers to meet their weight-management goals, Kellogg said.

“We’re excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the great taste consumers expect from the Special K brand,” said Jesper Lund Jacobsen, senior brand manager, Special K brand. “Special K cereals will continue to provide people with a simple solution to help them achieve realistic, attainable weight-loss goals.”

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Survey: Organic food purchases gain momentum among baby boomers

BY Allison Cerra

AUSTIN, Texas A new national survey conducted by Harris Interactive on behalf of Whole Foods found that organic food purchases continue to increase among baby boomers.

While about 3-out-of-4 adults surveyed continue to purchase natural and/or organic foods (75% in 2010 and 73% 2009), the number of organic products found in their grocery basket has increased. Notably, 27% of adults said that natural and/or organic foods comprise more than a quarter of their total food purchases this year, up from just 20% a year ago.

Baby boomers also ranked the top items nearly always in the pantry/refrigerator in 1980 compared with today. In 1980, the top five items were:

  • Milk (89%)
  • Canned or frozen vegetables (83%)
  • White bread (74%)
  • Soda (74%)
  • Iceberg lettuce (66%)

In 2010, the top five items are:

  • Fresh fruit (83%)
  • Milk (82%)
  • Fresh vegetables (79%)
  • Wheat or whole-grain bread (77%)
  • Canned or frozen vegetables (69%)

“While the economic downturn has brought renewed attention to getting more value for less money, it is encouraging to see that shoppers don’t want to cut corners on healthy, high quality food,” said Michael Besancon, senior global VP purchasing, distribution and marketing for Whole Foods Market.

This survey was conducted online within the United States by Harris Interactive on behalf of Whole Foods Market from June 24 to 29 among 1,349 adults ages 46 to 64 years  and June 25 to 29 among 2,135 adults ages 18 years and older.

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Snickers gears up for football season with Super Bowl giveaway

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Chocolate North America is offering football fans a chance to see the Super Bowl with the help of its Snickers brand.

“Go Nuts At The Super Bowl with Snickers” instant win game will offer 17 NFL fans the grand prize of a trip to see Super Bowl XLV, while more than 2,200 additional winners will receive other great prizes including flat-screen TVs, gift certificates or Snickers bars.

“The ‘Go Nuts At The Super Bowl with Snickers’ instant win game satisfies NFL fans’ extreme passion in a number of different ways,” said Debra Sandler, chief consumer officer for Mars Chocolate North America. “NFL fans are some of the loudest, proudest and nuttiest fans in all of sports and we are excited to reward that enthusiasm with these exciting VIP trips to Super Bowl XLV.”

Visit Snickers.com for more information.

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