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Special-edition Doritos Late Night chips serve as ticket to exclusive, 3-D virtual performance

BY Anna Mcgrath

PLANO, Tex. Doritos tortilla chips is giving its fans nationwide the unique opportunity to watch a virtual 3-D concert performance by multi-platinum selling rock band blink-182 and Big Boi, with the purchase of specially marked bags of Doritos Late Night chips.

Upon logging on at www.doritoslatenight.com, fans are directed to point a special symbol that can be found at the back of Doritos Late Night special-edition bags at a web cam to launch the virtual performances, including two fan-favorite songs by bling-182 and Big Boi. Fans can personalize each artist’s performance by the way they hold, move and shake the bag, offering a new experience every time.

Following the virtual show, fans are invited to enter for a chance to win tickets to a live blink-182 show in the city of their choice, a part of the band’s sold-out summer tour.

“From MP3s to lap tops to mobile phones, young consumers have come to expect the ability to enjoy music anytime, anywhere,” said Ann Mukherjee, group VP marketing at Frito-Lay North America. “That’s why we’re putting Doritos lovers in control of when and where they access actual performances by two of the best musical acts across rock, pop and hip-hop, in a totally unprecedented way – a concert in the palm of your hand.”

Special-edition bags of Doritos Late Night are available for a limited time at retailers nationwide wherever Doritos chips are sold.

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Makers of relaxation beverage to launch ‘relaxation shot’

BY Allison Cerra

HOUSTON Layfield Energy and Innovative Beverage Group announced the introduction of Drank Deuce, a compact 2 oz. version of the popular Drank beverage that promises relaxation.

The Extreme Relaxation formula behind Drank creates its relaxing effect by combining melatonin, valerian root and rose hips. Drank Deuce will complement the existing 16 oz. Drank beverage brand by offering consumers a great-tasting instant relaxation shot, with only 16 calories, 4 g of carbohydrates and 4 g of sugar per serving. Its compact, yet powerful, size with extremely relaxing properties allows Drank Deuce to slip easily into a purse or pocket for relaxation on-the-go, after a tough workout or at the end of a hard day.

“Drank Deuce was a natural evolution and a direct answer to customer demand for something smaller, with fewer calories. Plus, the product is highly portable, and under the specified liquid limit for airport security, which makes it the perfect travel companion when crossing multiple time zones,” said Peter Bianchi, CEO Innovative Beverage Group.

Drank Deuce is the newest addition to the Innovative Beverage portfolio, exploding onto the functional beverage scene to help propel the Drank brand forward by utilizing its premier distribution network that includes wholesalers for such industry heavyweights as Anheuser-Busch, Coke, Pepsi and Miller Brewing Co.

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Frito-Lay launches ‘Inspire Us’ contest in line with campaign

BY Allison Cerra

PLANO, Texas Since launching this spring, Frito-Lay’s “Only in a Woman’s World” multimedia campaign has humorously addressed those “that’s so true moments” that women relate to by chronicling the adventures of four animated friends. Now, Frito-Lay is asking women to “Inspire Us” by submitting their own funny stories online for a chance to have their stories made into an animated “Only in a Woman’s World” webisode.

“Women tell us they love and relate to the stories we depict in the ‘Only in a Woman’s World campaign,'” said Becky Frankiewicz, VP portfolio marketing, Frito-Lay North America. “But we know it’s in a woman’s nature to share. So, now we are giving our fans the opportunity to share experiences that entertain and unite us in the spirit of sisterhood.”

“Inspire Us” contest participants may submit up to five funny stories to www.awomansworld.com/#/InspireUs, now through Aug. 17. The winning story will be made into an animated webisode, which will premiere this November. In addition, the winner will receive a “girl’s weekend” to New York to watch the recording of her webisode.

The “Only in a Woman’s World” multimedia campaign explores what’s top of mind with women through light-hearted, comical videos, comic strips, interactive online games and shareable e-cards.

Through its multimedia campaign, Frito-Lay has rolled out a portfolio of products developed specifically with women in mind. These include SmartFood popcorn clusters, which give women the indulgent flavors they love, and also fiber and calcium — nutrients they often don’t get enough of. New Baked! Lay’s Southwestern Ranch potato crisps and Flat Earth Spicy Salsa baked veggie crisps both use innovative technology to bake spices or dried vegetables into each crisp, which delivers great flavor without increasing fat content. For those women who love Frito-Lay’s most popular brands, Frito’s corn chips will now join the list of products available in 100-calorie packages. Like many snacks in Frito-Lay’s portfolio, SmartFood popcorn clusters, Flat Earth baked veggie crisps and Baked! Lay’s potato crisps come in the convenience of portion-controlled, 100-calorie packs.

KelloggsDRSNhttp://www.centerstoregrowth.com

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