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Spartan begins work on Glen’s Market prototype store

BY Michael Johnsen

GRAND RAPIDS, Mich. Spartan Stores will begin construction on its next-generation prototype for its Glen’s Market banner on Tuesday, according to published reports.

The new prototype grocer will feature a full-service pharmacy equipped with a drive-thru.

Glen’s Markets boasts 34 locations throughout Michigan.

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Anheuser-Busch goes greener by slashing landfill waste

BY Jenna Duncan

ST. LOUIS Anheuser-Busch has announced that it will have reduced the amount of waste that its facilities send to landfills by 22 percent—or around 2,400 tons—from the previous year by the end of 2008.

The reduction in landfill waste is part of a company-wide effort to switch solid waste byproducts to recyclable materials, and cut down on excesses in packaging, reports said.

A-B has said that its plants are now reusing and recycling such items as aluminum, cardboard, metal, plastic strapping for cases, office supplies, pallets, plastic shrink wrap, and other materials.

A-B has also stated a commitment to reducing the greenhouse gases it produced to be about 5 percent less than levels recorded in 2005 levels by 2010 in all of its U.S. plants and facilities.

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Frito-Lay uses online contest to find inspirational stories for new TrueNorth ad campaign

BY Melissa Valliant

PLANO, Texas Frito-Lay is asking for the help of inspirational individuals to fill a TV ad spot during this year’s 81st Annual Academy Awards with a story about their life’s passion. The 60-second ad spot, airing Feb. 22, 2009, will mark the beginning of a national, multimedia ad campaign for Frito-Lay’s TrueNorth nut snacks and will be directed by Oscar-winning actress Helen Hunt.

TrueNorth will be the only advertiser in the snack category during the awards show, and the contest spot will be one of several of TrueNorth’s to air during the pre-show, as well as the show itself. TrueNorth has already found three inspirational stories that it will promote online and in print as part of its new campaign.

Essays can be submitted now through Dec. 31 at www.truenorthsnacks.com/story. 

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