Sparkling Ice teams up with Kevin Durant on new drink, charity drive
PRESTON, Wash. — The makers of a leading zero calorie beverage are expanding the brand by launching a new flavor, special edition bottle and charity partnership with a big NBA star.
Talking Rain Beverage Company is adding a new flavor, Black Cherry, to its Sparkling Ice drink portfolio. The company is also rolling out the Special Edition Kevin Durant Orange Mango bottle, part of a philanthropic partnership with brand ambassador and 2014 NBA MVP Kevin Durant.
“Our commitment to continue to offer variety, shows our dedication to our consumers. Through our recent social media campaign we gave Sparkling Ice fans the power to select our next flavor,” said Kevin Klock, president and CEO of Talking Rain Beverage Co.
For the first time, Sparkling Ice hosted a consumer-driven social media initiative giving fans the power to choose its next beverage flavor. Using a dedicated hashtag (#blackcherry or #graperaspberry), fans nationwide were invited to vote for their flavor of choice on Facebook, Twitter and Instagram.
In collaboration with Kevin Durant, Sparkling Ice will donate proceeds from the sales of the Special Edition Orange Mango bottle towards Kevin Durant’s Charity Foundation (KDFC): “BUILD IT AND THEY WILL BALL” Courts Renovation Initiative. The charitable program aims to increase the number of high quality basketball courts accessible to underprivileged youth across the Unites States and internationally. The first three locations benefitting from this collaboration are Oklahoma City, Washington D.C. and Berlin, Germany.