Sparkling Ice and Kevin Durant unveil new hoops project
PRESTON, Wash. — Sparkling Ice is building on its partnership with NBA MVP Kevin Durant by unveiling a basketball court renovation in Sparkling Ice's hometown of Seattle at Powell Barnett Park.
The renovation is part of Kevin Durant's Charity Foundation: "BUILD IT AND THEY WILL BALL" Courts Renovation Initiative designed to increase the number of high quality basketball courts accessible to underprivileged youth across the United States and around the globe.
"Since we first started collaborating with Kevin Durant in 2014, we have looked forward to the day we would work together to unveil the renovated basketball court for our local community," said Kevin Klock, president and CEO of Talking Rain Beverage Co. "Durant started his professional career right here in Seattle, and we are proud to support his foundation in giving back to our community that has given us so much."
The court at Powell Barnett Park has undergone a full renovation thanks to a joint effort between Sparkling Ice, Seattle Parks and Recreation and the KDCF. These efforts will further extend the KDCF's reach to new communities in need of improved education, athletic and social programs. As the KDCF continues to expand its social footprint globally, Durant ensures that he connects with each community to reinforce the on-the-ground efforts personally.
"I am proud of the work we accomplished for the BUILD IT AND THEY WILL BALL program this past year," said Durant. "I have always been thankful for the role basketball played in my life as I was growing up and I understand that access to high quality courts is important for the next generation to learn, play and have fun on. I have seen the success of these courts first hand. And now with the help of Sparkling Ice, I am thrilled to bring the same opportunities to the Seattle community that is so near to my heart."
Doritos teams up with Rock the Vote
PLANO, Texas — Doritos is aiming to show America's youth that the boldest choice they can make this year is the one at the ballot box.
This election season, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is partnering with Rock the Vote, the largest non-partisan, nonprofit organization in the country dedicated to building long-term youth political power, to engage and mobilize young people to register to vote and participate in elections.
As part of the Boldest Choice campaign, the Doritos brand is introducing a limited-edition Doritos bag created for those not registered to vote. It has no taste, no crunch and no chips to illustrate that, if you don't make a choice, you don't get a choice.
"This election season, Doritos believes the boldest choice is making a choice," said Jennifer Saenz, senior vice president and chief marketing officer, Frito-Lay. "We have always believed every single person can make an impact – we all have a voice and it's important we exercise that voice and be heard. Our campaign reinforces the idea that if you don't make a choice, someone else chooses for you."
To bring this message to the masses, Doritos is joining Rock the Vote on its Truth to Power bus tour to various stops at college campuses, beginning with a stop in Denver, Colo., on National Voter Registration Day. Doritos will also join Rock the Vote to rally youth voters at additional stops in Madison, Wis. and Chicago, Ill.
"It's impressive to see Doritos step up this election season as corporate partners, committed to engaging and mobilizing young people to embrace the historic power of our vote," said Jesse Moore, vice president at Rock the Vote. "Millennials represent the largest, most diverse voting bloc in our nation's history, and, given that the stakes have never been higher, it's encouraging to see companies like Doritos work with us to champion a stronger more inclusive future for young people."
Starting tomorrow, National Voter Registration Day, consumers can order a bag of "No Choice" Doritos at Doritosredvsblue.com/Vote and send them to someone they know who is not registered to vote.
To bring the Boldest Choice concept to life, Doritos created a vending machine that dispensed the provocative bags instead of the consumer's snack of choice to students not registered to vote. Only registered voters got their choice of Doritos Nacho Cheese or Cool Ranch from the machine — demonstrating that when you're not registered to vote, you don't get a choice and, if you are, you do.