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Spam wants consumers to ban ‘monotony’

BY Allison Cerra

AUSTIN, Minn. To give their fans something else to chew on, this month the makers of Spam products are launching a multi-faceted ad campaign that will educate Spam users on how to spice up their everyday meals.

The new spot television, national print and radio advertisements, and revamped Web site, www.spam.com, play on the brand’s playful personality to give its fans real, useful ways to enjoy Spam products.

“Our goal is to build upon the recent success of Spam product sales by showing our consumers simple and creative ways to use Spam products more often,” said Dan Goldman, senior product manager of Spam. “These advertisements take everyday recipes a step further to say, ‘Spam products can banish mealtime monotony.'”

Launching a cohesive series of messages across all media  print, television, radio and web, brings to life the campaign’s theme. “Break The Monotony.”

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Sunsweet introduces new delicious blend of high antioxidant fruits

BY Anna Mcgrath

YUBA CITY, Calif. Sunsweet Growers has introduced Antioxidant Blend, a new snack that combines together four delicious dried fruits (cherries, plums, wild blueberries and cranberries) in a conveniently packaged 5-oz. pouch.

The recent addition to the Sunsweet line is filled with vitamins and minerals. According to the Oxygen Radical Absorbance Capacity chart by the U.S. Department of Agriculture and Brunswick Laboratories, the fruits used by Sunsweet are the four highest scoring, oxygen-free radial fighting fruits. Foods naturally high in antioxidants may help with anti-aging, increase immune function and possibly decrease the risk of infection and cancer, according to the American Dietetic Association.

“Functional foods are an important part of a healthy lifestyle that includes a balanced diet and physical activity,” said Steve Harris, VP marketing at Sunsweet Growers. “Not only is Sunsweet’s Antioxidant Blend great for a quick, convenient and healthy snack, these functional fruits can accent a tossed salad, enhance baked goods, or sweeten up any favorite recipe.”

Sunsweet’s Antioxidant Blend is now available for $3.99 at all major retailers nationwide.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Pepsi Bottling Group to acquire Texas bottler

BY Allison Cerra

SOMERS, N.Y. The Pepsi Bottling Group announced Monday that it has signed a letter of intent to acquire Ab-Tex Beverage Ltd., the fifth in a series of recent acquisitions to expand PBG’s U.S. territory and enhance its ability to meet customer needs.

Financial terms were not disclosed.

With nearly 450 employees, Ab-Tex bottles, packages and distributes several leading beverage brands, including Pepsi-Cola, Dr Pepper, Mountain Dew, 7UP, and Sunkist. Headquartered in Abilene, Tex., Ab-Tex operates in 125 counties across central Texas and has been owned and operated by the Massey family for more than 70 years.

“PBG has a great track record of creating shareholder value through acquisitions of well-run independent bottlers, as they provide access to regional growth markets and enhance both the efficiency and effectiveness of our go-to-market system. As the pace of bottler consolidation in the U.S. accelerates, we will continue to capitalize on opportunities to expand our business,” said PBG chirman and CEO Eric Foss.

Ab-Tex will be the newest addition to a portfolio of independent regional bottlers that PBG has acquired since the beginning of 2008. Together, these bottlers generate more than $300 million in annual revenue. Previous transactions include:

  • A letter of intent to acquire Massachusetts-based Pepsi-Cola Bottlers for the Merrimack Valley, Inc., which PBG announced last month;
  • The acquisition of Better Beverages, Ltd., a Pepsi-Cola and Dr Pepper franchised bottler that serves portions of central Texas;
  • The acquisition of Lane Affiliated Companies, the eighth largest Pepsi bottler in the United States with operations in Colorado, Arizona and New Mexico;
  • The acquisition of Pepsi-Cola Batavia Bottling Corp., serving parts of upstate New York; and
  • The Ab-Tex acquisition is expected to be completed during the third quarter of 2009.

Last week, PBG raised its second-quarter outlook.

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