Soylent targets breakfast occassion with latest meal replacement RTD
LOS ANGELES – Soylent earlier this week announced the debut of Coffiest, the newest addition to its suite of complete, ready-to-drink meal replacements, now made with real coffee. Coffiest includes approximately 150 mg of caffeine per bottle to kickstart the morning.
"Breakfast sets the tone for the entire day, but busy people all too often skip it entirely," stated Rob Rhinehart, Soylent CEO. "Now with Coffiest you can get the nutrition your body needs enhanced with caffeine and l-theanine as mild nootropics. It also tastes great."
Each bottle of Coffiest offers a comprehensive nutritional profile with the added benefits of a caffeinated beverage and a coffee flavor. Coffiest also includes 75 mg of L-theanine per bottle to promote relaxation without drowsiness and works in concert with caffeine to boost cognitive performance. Coffiest, like its predecessors, is designed from the ground-up to provide the vitamins, minerals, fats, carbohydrates and protein that the body needs.
Each bottle of Coffiest contains 20% of the daily recommended values for all essential vitamins and minerals and a macronutrient profile of 47% calories from lipids, 33% calories from carbohydrates and 20% calories from protein.
In addition to Coffiest's debut, Soylent will introduce a new product category with Soylent Bar. Soylent Bar offers the same complete nutrition, but in a lighter, more portable form factor. With only 250 calories, Soylent Bar has a macronutrient breakdown of 38% calories from lipids, 43% calories from carbohydrates, and 19% calories from protein, providing one eighth of an average adult's recommended dietary needs.
Omron combines heat and TENS pain relief with new Omron Heat Pain Pro
HOFFMAN ESTATES, Ill. – Omron recently launched its Omron Heat Pain Pro, the only device on the market that combines heat with TENS (transcutaneous electrical nerve stimulation) technology to relieve acute muscle and joint pain.
Through alternating periods of TENS and Heat, or TENS alone, six pre-set body pain modes, three massage modes and 20 intensity levels that can be used on multiple pains throughout the body, the Heat Pain Pro helps users get better control and relief of their pain.
The Omron Heat Pain Pro retails for a suggested $89.99 and includes two pairs of Omron Gel Pads that can be used up to 30 times on the Heat Pain Pro TENS Unit before replacing. The conductive gels heat up to 110F for soothing on the spot warmth and pain relief. Three pairs of replacement gels retail for a suggested $14.99.
Nutrabolt launches FitJoy Protein Bars
BRYAN, Texas – Nutrabolt, parent company of Cellucor, recently announced the arrival of FitJoy, a new premium fitness lifestyle brand. First to arrive in the FitJoy brand family are FitJoy Protein Bars. Each bar provides 20 grams of protein and is gluten-free, GMO-free and free of artificial colors, flavors, sweeteners and added preservatives.
“Most protein bars force us to choose between the taste and experience or a healthy ingredient profile," stated Doss Cunningham, CEO of Nutrabolt. "I’ve been disappointed by seemingly ‘healthy’ protein bar options that are either dry, chewy and mediocre tasting or loaded with artificial flavors and sweeteners. We created FitJoy to give active consumers a protein bar that doesn’t force them to compromise.”
FitJoy is now available with the introduction of six protein bars at GNC, Vitamin Shoppe and other specialty retailers.