BEAUTY CARE

Sonicare for Kids ‘brushes up’ on competition with new power toothbrush

BY Antoinette Alexander

STAMFORD, Conn. Royal Philips Electronics is launching its new Sonicare for Kids power toothbrush in October at Target stores.

“Compliance is one of the toughest hurdles for pediatric patients so dental professionals are always looking for opportunities to help parents develop good oral habits in their children,” stated Linda Blackiston, RDH and professional educator for Philips Sonicare. “Sonicare for Kids is a great tool with kid-friendly features that is clinically proven to remove up to 75% more plaque in hard-to-reach areas than a children’s manual toothbrush in children aged 7 to 10.”

The new power toothbrush is designed to support children’s needs at every phase of oral development from 4 to 10 years of age. It has two power modes that are 60% and 40% less powerful than Sonicare FlexCare, ideal for younger teeth and gums, according to the company. To help children programs toward brushing independence, Sonicare for Kids has an ergonomic handle that includes two gripping locations for early training with an adult and solo brushing later on, and age-appropriate brush heads that come in two sizes.

Sonicare for Kids also features a KidTimer and KidPacer. The KidTimer helps children reach the recommended two-minute brushing time by progressively increasing time over 90 days. The KidPacer technology with musical tones indicates when it’s time to move to the next quadrant of the mouth. It also has interchangeable front design panels so children can change the look of their brush.

The suggested retail price is $69.99.

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PeopleEnEspanol.com launches online beauty tool for Hispanic market

BY Antoinette Alexander

NEW YORK PeopleEnEspanol.com has launched a new interactive tool, dubbed “Cambia Tu Look,” that enables users to upload photos of themselves and try out new celebrity looks in hair and makeup.

According to PeopleEnEspanol.com, it is the first technology of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women with complimenting hair, skin and eye colors.

The tool, which is free, enables users to try out more than 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 brands, then purchase these beauty items online by through to a retailer.

The tool was designed and created in partnership with TAAZ, a San Diego-based technology company.

To check it out, visit www.peopleenespanol.com/pespanol/cambiatulook.

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Derma e gets Whole Foods seal of approval

BY Antoinette Alexander

SIMI VALLEY, Calif. Derma e Natural Bodycare, a maker of natural skin care products, has announced that Whole Foods Market has identified 40 Derma e products that meet its Premium Body Care standard.

The retailer’s Premium Body Care standard seal identifies formulas that do not contain ingredients such as parabens, sodium lauryl sulfates, artificial colors, synthetic fragrances, and polypropylene and polyethylene glycols. In addition, the ingredients are recognized for being minimally processed.

Some of the Derma e products that display the seal of approval include the Age-Defying Day and Night Cremes, Peptides Plus Wrinkle Reverse Eye Creme and Pycnogenol Creme, Fragrance Free.

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