BEAUTY CARE

Sonicare for Kids ‘brushes up’ on competition with new power toothbrush

BY Antoinette Alexander

STAMFORD, Conn. Royal Philips Electronics is launching its new Sonicare for Kids power toothbrush in October at Target stores.

“Compliance is one of the toughest hurdles for pediatric patients so dental professionals are always looking for opportunities to help parents develop good oral habits in their children,” stated Linda Blackiston, RDH and professional educator for Philips Sonicare. “Sonicare for Kids is a great tool with kid-friendly features that is clinically proven to remove up to 75% more plaque in hard-to-reach areas than a children’s manual toothbrush in children aged 7 to 10.”

The new power toothbrush is designed to support children’s needs at every phase of oral development from 4 to 10 years of age. It has two power modes that are 60% and 40% less powerful than Sonicare FlexCare, ideal for younger teeth and gums, according to the company. To help children programs toward brushing independence, Sonicare for Kids has an ergonomic handle that includes two gripping locations for early training with an adult and solo brushing later on, and age-appropriate brush heads that come in two sizes.

Sonicare for Kids also features a KidTimer and KidPacer. The KidTimer helps children reach the recommended two-minute brushing time by progressively increasing time over 90 days. The KidPacer technology with musical tones indicates when it’s time to move to the next quadrant of the mouth. It also has interchangeable front design panels so children can change the look of their brush.

The suggested retail price is $69.99.

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PeopleEnEspanol.com launches online beauty tool for Hispanic market

BY Antoinette Alexander

NEW YORK PeopleEnEspanol.com has launched a new interactive tool, dubbed “Cambia Tu Look,” that enables users to upload photos of themselves and try out new celebrity looks in hair and makeup.

According to PeopleEnEspanol.com, it is the first technology of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women with complimenting hair, skin and eye colors.

The tool, which is free, enables users to try out more than 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 brands, then purchase these beauty items online by through to a retailer.

The tool was designed and created in partnership with TAAZ, a San Diego-based technology company.

To check it out, visit www.peopleenespanol.com/pespanol/cambiatulook.

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Celebrity hairstylist releases blow drying tutorial on DVD

BY Antoinette Alexander

NASHVILLE, Tenn. Celebrity hairstylist Kimberly Clo is teaching women how to perfect the at-home blow-dry with her new DVD titled “Now You Know How To Blow-Dry Your Hair.”

The 65-minute DVD is the first video in a series of “Now You Know How” videos dedicated to educating, empowering and enlightening individuals.

The new “how to” DVD covers everything from the best tools to blow dry techniques to styling tips for achieving sleek straight hair and straight hair with just a hint of bounce. Clo, who is now for her “to-die-for” blow-drys, demonstrates the techniques first on models and then on her own hair showing that it really is possible to style your own hair.

With more than 16 years of salon experience, Clo’s celebrity clientele includes music country star Sara Evans.

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