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Sonic Drive-In launches signature products in retail shelves

BY Gisselle Gaitan

In a surprising move, fast food chain Sonic Drive-In has announced that it will bring several of its iconic and popular flavors to retail shelves. Items as the Cherry Limeade and Ocean Water will be reimaged as grab-and-go items, including such freezer novelties such as frozen ice pops, gelatins, puddings and lollipops.

Known for its made-to-order American classics, innovative flavors and personalized service, the Oklahoma City-based chain is looking to allow fans a way to experience their favorite Sonic flavors at home in a new way.

“With the introduction of these new and exciting retail products, we’re keeping Sonic, top-of-mind by meeting current fans where they are and welcoming new fans to the brand where a drive-in does not yet exist,” John Budd, chief strategy and business development officer of Sonic said.

Each of Sonic’s new innovations are available in retail stores nationwide through licensing partners Jel Sert, Ziegenfelder and Quality Candy. More information can be found on the chain’s website.

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Mariani intros Walnutmilk offering

BY Gisselle Gaitan

Mariani Nut announced that it will be launching a first-to-market line of refrigerated Walnutmilk as a new entry in the growing plant-based milk category.

Containing 50% more calcium than typical dairy milk and only 45 calories per 8-oz. serving, the walnuts featured in the milk are a source of ALA, a plant-based omega-3 fatty acid, and vitamin A. The product also is rich in calcium and other nutrients and contains less sugar than dairy or other plant-based milk, the Winters, Calif.-based company said.

“Our test consumers loved the flavor and creaminess and recognized walnuts as a true superfood offering numerous health benefits,” Matt Mariani, who oversees the company’s sales and marketing efforts, said. “We are excited to bring this innovative line of Walnutmilk to the refrigerated dairy case.”

Mariani’s Walnutmilk is available in half-gallon cartons in original, vanilla and unsweetened flavor that retail from $3.49 to $3.99 each. The milk also is gluten, dairy and soy-free, non-GMO, has no artificial colors, flavors or carrageenan and is made with 100% California-grown walnuts.

The initial launch of the milk will be with regional partners in Texas and Northern California. More information can be found on Mariani’s website.

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Mtn Dew brings back Baja Blast

BY Gisselle Gaitan

Mtn Dew announced plans to bring back a blast from the past, but only for a limited time. The Purchase, N.Y.-based company is adding the Baja Blast beverage to its portfolio.

The tropical-lime beverage will be re-released in bottles and cans, beginning April 23, which marks the first time in two years consumers will be able to go out and purchase the beverage, the company said.

“Summer’s most wanted flavor is back, and it’s all thanks to the tireless efforts of Dew Nation,” Chauncey Hamlett, senior director of marketing, Mtn Dew said. “We were overwhelmed by all of the love we saw on social media and other channels, so we worked hard to bring back Mtn Dew Baja Blast. We’re always listening to Dew Nation and we’re excited to give them exactly what they’ve been craving.”

To celebrate the re-launch of Baja Blast, the company will be giving fans who use the hashtag #BringBajaBlastBack on social media the opportunity to appear in a video series to be shared on Mtn Dew’s social channels.

Mtn Dew’s Baja Blast will be available for purchase in 20-oz. bottles, 12 packs of 12-oz. cans and additional multipack sizes. Further information can be found on the brand’s website and social media channels.

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