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Something sweet for Snackerz

BY DSN STAFF

GLENDALE, Calif. —Just in time for Halloween, Nestle has added a bite-sized Butterfinger product to its 87-year-old classic candy brand. New ButterFinger Snackerz is a smooth Butterfinger candy center wrapped in a crispy, wafer biscuit and covered with chocolate and a decorative drizzle of peanut butter. It combines the classic Butterfinger flavors with new elements to provide a new snacking experience.

The product is available in single-serve 1.28-oz. bags and 9.2-oz. packages of fun-size bags. Suggested retail is 89 cents for a single-serve and $3.29 for fun-size bags. Snackerz also is included in a Best of Butterfinger assortment that includes individually wrapped Butterfinger and Butterfinger Crisp.

The launch is being supported with a buy-one-get-one-free coupon on Nestle’s Butterfinger.com website.

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Schuster Products candy wins award at ECRM event

BY Allison Cerra

MILWAUKEE Schuster Products’ newest candy received an award at ECRM’s 2010 annual candy planning session.

The Sour Face Twisters Silly Swirl Ginormous Sour Bubble Gum Stik took second place in the kid’s candy choice awards at the ECRM event.

Schuster Products is based in Milwaukee.

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P&G recognizes agency, supplier partners

BY Allison Cerra

CINCINNATI Procter & Gamble honored its top performing external business partners at its supplier and agency summit on Thursday.

P&G’s annual summit recognizes and celebrates those key contributors who have demonstrated partner excellence. Bob McDonald, P&G’s chairman, president and CEO, said that the company’s partnerships with business partners and retail customers "are built upon the fundamental idea of improving lives."

 

Six-out-of-80,000 P&G suppliers were named "supplier of the year" at the summit’s awards ceremony. They included:

  • Havpak;
  • Hayco Ltd.;
  • Nelson Packaging Co.;
  • Novozymes; and
  • Pegas Nonwovens.

In addition to the supplier of the year awards, 76 external business partners received the distinction of excellence. Those partners that received the excellence award included such companies as Albany International, Bonsey Design, CCG Marketing Solutions, Diamond Packaging, Ernst & Young and more.

 

"We view our suppliers, agencies and external business partners as an extension of our company and critical to helping us achieve our company’s purpose of touching and improving the lives of the world’s consumers," said Rick Hughes, chief purchasing officer at P&G. "We expect the best from our business partners, and we are focused on growing long-term relationships that are sustainable, innovative and create joint value."

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