HEALTH

SoloHealth realigns to focus on wellness plans for major employers

BY Michael Johnsen

DULUTH, Ga. — As part of a realignment to "focus on wellness plans for major employers," SoloHealth founder Bart Foster has stepped down as CEO of the company to assume a new role as chief strategy officer, according to a report in the Atlanta Business Chronicle published Thursday. 

Chairman Larry Gerdes will assume the role of CEO. The move will capitalize on the strengths of Foster — sales and strategy — Gerdes told the Chronicle

SoloHealth most recently signed Health Care Service Corporation in a partnership to help promote SoloHealth offerings to consumers in three of the states where it operates. The partnership gives HCSC unique access to SoloHealth’s network of health and wellness consumer kiosks to conduct brand advertising and targeted new-member acquisition campaigns. 

The news comes on the heels of several health care insurer partnership announcements for SoloHealth, including recent deals with the Department of Health & Human Services, eHealth and Blue Cross Blue Shield of Georgia. 

Executives expect to announce additional partnerships this fall.

 

 

 

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Rainbow Light Nutritional Systems features women leaders in new marketing campaign

BY Michael Johnsen

ANAHEIM, Calif. — Rainbow Light Nutritional Systems on Friday unveiled its new Game Changer/Life Changer marketing campaign at Natural Products Expo West in Anaheim, Calif. The campaign features women leaders who are making impacts in community health. In addition, each of the Game Changers will receive a donation to their cause through Rainbow Light’s newly announced corporate social responsibility program, Circle of Care.

The Game Changer/Life Changer campaign is a brand evolution that touches all aspects of Rainbow Light’s marketing organization from logo and package design to creative strategy, the company stated. 

"The Game Changer campaign symbolizes Rainbow Light’s innovative leadership in the supplement arena as well as the philosophy that people have the power to transform their own health and the health of their communities," stated Michael Galef, Rainbow Light VP marketing. "Whether it’s our game-changing formulations or our corporate social responsibility initiatives to fight malnutrition and plastic pollution in our natural habitats, Rainbow Light is proof that businesses can do well by doing good."

Rainbow Light’s Game Changers include:

  • Anna Cummins — founder of 5 Gyres to end plastic pollution;
  • Marianne Williamson — author and spiritual teacher;
  • Gina Belafonte — arts activist;
  • Betsy Hall McKinney — mother, social entrepreneur and president of The Founding Mothers; and
  • Kathy Valentine — philanthropist and former Go-Go’s band member

In addition, Valentine will perform during a special guest appearance at Rainbow Light’s Expo West party on Friday.

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CRN editorial counters report in Annals of Internal Medicine

BY Michael Johnsen

WASHINGTON — Scientists from the Council for Responsible Nutrition addressed a key group of healthcare practitioners regarding recent studies on multivitamin and multimineral supplements in the Annals of Internal Medicine through a review published in the Natural Medicine Journal, the journal of the American Association of Naturopathic Physicians.

CRN’s Duffy MacKay, SVP scientific and regulatory affairs, and Andrea Wong, VP scientific and regulatory affairs, were asked by the journal to respond to three studies and an accompanying editorial published in the December issue of the Annals of Internal Medicine. “We felt compelled to write the review, given that the accompanying editorial came to conclusions that were not reflective of what the studies demonstrated," MacKay said. 

None of the three studies suggested that the medical community should abandon using and recommending supplements, yet that’s what the editorial authors called for, MacKay note. The AIM editorial missed the point of why most consumers take vitamins — not for preventing chronic disease, but instead for the very real nutrient shortfalls found in most Americans’ diets.

“Recent government research shows that a large portion of Americans fall below the estimated average requirement for certain nutrients, specifically vitamins A, C, D, and E and magnesium and calcium, even when nutrient intake from diet, fortified foods, and supplements is considered,” MacKay and Wong emphasize in their review. “Intake of some nutrients is low enough to be a public health concern. These include potassium, dietary fiber, calcium and vitamin D, along with iron, folate and vitamin B12 for specific population groups.”

CRN has published a fact sheet on nutrient shortfalls on its website. 

“The bottom line is that Americans are not getting enough of the key nutrients they need, and supplements can help bring them closer to the levels they need for optimal health,” Wong said.

 

 

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