SoloHealth debuts new “pay-per-performance” ad format
ATLANTA — A new ad format from health kiosk maker SoloHealth delivers targeted sponsor content that allows consumers to request additional information regarding products or services that will help promote healthy lifestyles, the company said.
The "pay-per-performance" format, called SoloTrigger, displays ads while people are using the kiosks. The company said that during a limited, three-day trial, nearly 11,000 of the 69,000 people using the SoloHealth Station kiosk requested additional product and service information using the ad format. The inaugural advertising partners include Johnson & Johnson, Procter & Gamble, Pfizer, Bayer, Hallmark and Coca-Cola.
"Targeted and contextually relevant content is what today’s savvy consumers expect, and brands must meet those expectations to build engaged interactions that drive change in behavior," SoloHealth VP advertising sales Dan Bonert said. "Our national platform allows brands to become solutions for consumers, providing a meaningful experience with their content and an opportunity to reach health-conscious shoppers when they are engaged and interested in products that are aisles away, not miles away."
GNP announces annual conference dates
VALLEY FORGE, Pa. — Good Neighbor Pharmacy on Monday announced the dates for ThoughtSpot 2013: July 24 to 27 at the MGM Grand in Las Vegas.
"ThoughtSpot 2013 is Good Neighbor Pharmacy’s premier conference to provide community pharmacists new opportunities to grow their business," stated Scott Robinson, group VP of GNP. "It is more than just a purchasing event or a place to get [continuing-education] credits; pharmacists and store owners learn from each other and take away best practices that they can implement immediately."
Some certification programs will begin on July 23 for those attendees looking for additional training in diabetes management and immunization programs, GNP noted.
Report: Duane Reade social media campaign helps drive 20% lift in sales
NEW YORK — Duane Reade, which is owned by Walgreens, has increased Duane Reade brand hosiery sales by close to 20% thanks to a seven-week social media campaign launched in November to raise awareness of those products — produced by Doris Hosiery Mills.
Dubbed the "Show Us Some Leg" contest, Duane Reade’s VIP Blogger Team helped to create more than 10.9 million impressions by encouraging entrants to upload their original photos wearing Duane Reade-brand hosiery via a Duane Reade Facebook page application, according to a report published by Business2Community on Monday.
“User-generated content or consumer-generated media is not only more trust-worthy; it also runs throughout the shopping experience and afterward," Calvin Peters, online/public relations manager of Duane Reade, told the news site.