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SoloHealth brings together veteran executive team in preparation for national kiosk launch

BY Michael Johnsen

 ATLANTA — SoloHealth on Wednesday named Tim Kiss to serve as VP marketing — a new position at SoloHealth — as the company prepares for its nationwide rollout of the SoloHealth Station consumer kiosk this fall. SoloHealth also named Dan Bonert to VP advertising sales, promoted Eric Hoell to VP operations and promoted Stephen Kendig to EVP and chief commercial officer.

"It’s a privilege and an inspiration to work alongside Tim, Dan, Eric, Stephen, as well as the entire SoloHealth team," SoloHealth CEO Bart Foster said. "We are extremely bullish on our product and potential in today’s healthcare landscape, as we ready to expand the kiosks to thousands of new retail locations and strengthen our leadership team and expertise across the board."

Executives estimate more than 2,500 SoloHealth Station will be in market by mid-2013.

Kiss will oversee all the company’s consumer, trade and partner marketing and branding. A veteran digital marketing executive, Kiss joins SoloHealth from Kodak where he ran Kodak’s e-business programs for consumer and commercial product lines in North and South America. Before Kodak, Kiss held consumer and digital marketing positions at TopRight, HoneyBaked Ham Co. and Gordon Bailey & Associates.

Bonert will lead, develop and expand the company’s ad sales and sponsor partnership relationships. He joins SoloHealth from Yahoo, where he was responsible for managing and developing strategic partnerships. Bonert also has worked with WebMD and Citysearch. Additionally, he was named one of the Internet Advertising Bureau’s “Top 5 Account Executives” in 2008.

Hoell has been promoted to VP operations, where he will be responsible for all field operations, production and advertising operations for SoloHealth and the SoloHealth Station. Hoell will oversee this fall’s deployment of thousands of SoloHealth Stations nationwide and ensure the units continue to perform for consumers, retailers and advertisers. Prior to SoloHealth, Hoell held several leadership and executive positions with NCR, where he developed kiosk and point of sales software systems; Compris Technology, a subsidiary of NCR; and Horizion Software.

Kendig will be responsible for long-term revenue, growth and strategic direction of SoloHealth. As such, he will build and oversee the sales and marketing team, as well as expand the company’s retail and advertising partners. Prior to SoloHealth, Kendig worked with the eye care division of Novartis. During his time at Novartis, he managed a new product portfolio of more than $200 million, led global product launches and filed five patent disclosures.


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Abbott, Men’s Health Network launch ‘Drive for Five’ men’s health awareness campaign

BY Michael Johnsen

NEW YORK — Abbott on Wednesday launched Drive for Five, a multifaceted, disease education and men’s health awareness initiative, to encourage men to take a more proactive approach to their personal health.

As part of the campaign, Abbott partnered with Men’s Health Network to sponsor and conduct one of the largest men’s health assessments to date to uncover insights into the attitudes of men when it comes to seeking medical advice. The survey found that most men take a casual approach to their health. In fact, 61% of men said they are "semi-proactive about health," responding to medical emergencies when needed and admittedly are not proactive about annual doctor visits and preventative medicine.

Some 52% of men reported they usually see a doctor when something needs to be "fixed," and the majority (63%) reported that prolonged, severe pain is the main "breaking point" for when they will visit the doctor,. Bleeding, vomiting or itching alone doesn’t drive most men to see a doctor. 

As many as 46% of men surveyed said doctor visits make them nervous, anxious or scared. Half admitted that their biggest fear before going to the doctor is finding out they have a serious health problem. Most of the men surveyed said they hope to live well into their 80s or beyond, but slightly more than half (51%) said they are worried about their health right now and less than 1-in-3 men described his overall health as "excellent."

"What is clear from the survey findings is that there is an emotional barrier to going to the doctor, and it is important that we encourage men to be more proactive about their health and have productive conversations with their doctors," said Steven Lamm of the New York University School of Medicine and Drive for Five campaign spokesperson. 

Even though 69% of men surveyed said they have had a check-up or wellness screening in the past year, the survey found that most men still lack knowledge about important health issues. Only 1-in-3 men are "very knowledgeable" about the health impact of high blood pressure and glucose levels. Fewer still are "very knowledgeable" about caloric intake, the impact of a high-sodium diet and the possible implications of high prostate-specific antigen (PSA) levels.

More than one-third of men reported that a spouse or significant other is the most powerful motivator in their decision to see a doctor. Men in relationships are more likely to have a primary care physician, visit a doctor at least once a year for a wellness check-up and generally are less reluctant to schedule their own doctor’s appointments.


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Helen of Troy launches line of personal massagers

BY Michael Johnsen

EL PASO, Texas — Helen of Troy recently introduced Body Innovations, a new line of home massage products. 

The new line includes the BIMA7502 personal mini massager in assorted colors. This massager features three interchangeable attachments. There also is the BIMA7503 personal mini massager, which features variable massage speeds and is waterproof. Both personal massagers are available at Walgreens at a suggested retail price of $16.99.

The BIMA7506 rechargeable personal massager is a rechargeable cordless massager with two speed intensities and is available at Walgreens and Target.com for $32.99. Additionally, the company’s BIMA7599 personal mini massager is available in three colors and includes a convenient travel pouch. The massager currently is available at Rite Aid and AAFES for $14.99, the company reported.

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