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Solo Cup Co. teams up with community improvement organization

BY Allison Cerra

HIGHLAND PARK, Ill. Solo Cup Company announced plans for its partnership with Keep America Beautiful, the nation’s largest community improvement organization.

As a national sponsor of KAB and its Great American Cleanup, Solo be on-site at selected KAB cleanup events to educate consumer volunteers on environmentally preferable options in single-use tableware, as well as on recycling and composting. In addition, Solo will ask its employees to volunteer in the Great Solo Cleanup from March through June 2009, to help beautify the communities in which they live and work.

Great American Cleanup activities include beautifying parks and recreation areas; cleaning seashores and waterways; handling recycling collections; picking up litter; planting trees and flowers and conducting educational programs and litter-free events. The annual Great American Cleanup engages three million volunteers in more than 17,000 separate cleanup events, taking place March 1 through May 31, in all 50 states.

This year, Solo has donated thousands of cases of Bare by Solo products to help serve food and beverages to more than 100,000 Great American Cleanup volunteers across the country. The product contribution includes cups made with 20% post-consumer recycled PET plastic, paper cups made with 10% post-consumer recycled content, and plates made with bamboo and other renewable materials such as sugarcane and other natural fibers.

Bare by Solo is the industry’s first full line of eco-forward single-use products for restaurants and consumers made using recycled, recyclable, compostable or annually renewable materials. Bare by Solo products are available at Target stores and other retailers.

“Our partnership with Keep America Beautiful is in keeping with our goal to be an industry leader in environmental sustainability,” said Robert M. Korzenski, president and CEO, Solo Cup Company. “We want people to understand their options and the inherent trade-offs associated with each material and disposal options in their community so they can make informed decisions about what best fits with their priorities.”

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Haagen-Dazs rolls out new Haagen-Dazs Five series

BY Allison Cerra

OAKLAND, Calif. Haagen-Dazs is launching a new ice cream line that contains just five ingredients.

The new Haagen-Dazs Five series is one-third less fat than regular Haagen-Dazs flavors. The line was developed, the company said, because consumers today are looking for great-tasting, natural foods made with simple, recognizable ingredients.

All Haagen-Dazs Five flavors are made with milk, cream, sugar, eggs and one of the following ingredients to create these seven single-note flavors: brown sugar, coffee, ginger, milk chocolate, mint, passion fruit, or vanilla bean.

“At Haagen-Dazs, we have a passion for taste and are committed to using the finest, all-natural ingredients. The new Five ice cream line allows the hero ingredient in each flavor to sing,” said Ching-Yee Hu, Haagen-Dazs brand manager. “The Haagen-Dazs Five line is all about the essentials, and as a result, the pure essence of each ingredient comes alive. Flavors like Ginger really pop and Passion Fruit explodes with real luscious fruit flavor.”

The Haagen-Dazs Five series, both all-natural and kosher, is available nationwide at all major and local Haagen-Dazs brand retailers with a suggested retail price of $4.39 per carton.

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Anheuser-Busch distributor brings new beverage to Southwest Missouri

BY Allison Cerra

SPRINGFIELD, Mo. Innovative Beverage Group Holdings, Inc. announced Tuesday that it has signed a deal with an Anheuser-Busch supplier to expand distribution of its proprietary product, dubbed the “extreme relaxation beverage”, to the Southwest region of Missouri.

Wil Fischer Companies, a supplier in the region with exclusive rights to distribute Budweiser, has developed relationships with more than 750 on-and off-premise accounts including grocery chains, convenience stores, restaurants and other retailers in the region.

Innovative’s beverage, called drank, is the antithesis of an energy drink. It is a lightly carbonated beverage infused with melatonin, valerian root and rose hips to provide a relaxing effect.

Drank launched in select markets in early 2008.

“As the Anheuser-Busch supplier in Southwest Missouri, Wil Fischer Companies touts an extensive portfolio of solid relationships that they will be able to use to place drank on store shelves and refrigerator cases of many accounts across the region,” said Peter Bianchi, CEO of Innovative Beverage Group. “It is the personal relationships with their accounts that make well-respected local distributors like Wil Fischer the key to success for drank as it continues to grow nationally.”

Drank is currently sold in several major markets, including metropolitan areas of Houston, Las Vegas, New York, and more.

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