CENTER STORE

Solo Cup Co. teams up with community improvement organization

BY Allison Cerra

HIGHLAND PARK, Ill. Solo Cup Company announced plans for its partnership with Keep America Beautiful, the nation’s largest community improvement organization.

As a national sponsor of KAB and its Great American Cleanup, Solo be on-site at selected KAB cleanup events to educate consumer volunteers on environmentally preferable options in single-use tableware, as well as on recycling and composting. In addition, Solo will ask its employees to volunteer in the Great Solo Cleanup from March through June 2009, to help beautify the communities in which they live and work.

Great American Cleanup activities include beautifying parks and recreation areas; cleaning seashores and waterways; handling recycling collections; picking up litter; planting trees and flowers and conducting educational programs and litter-free events. The annual Great American Cleanup engages three million volunteers in more than 17,000 separate cleanup events, taking place March 1 through May 31, in all 50 states.

This year, Solo has donated thousands of cases of Bare by Solo products to help serve food and beverages to more than 100,000 Great American Cleanup volunteers across the country. The product contribution includes cups made with 20% post-consumer recycled PET plastic, paper cups made with 10% post-consumer recycled content, and plates made with bamboo and other renewable materials such as sugarcane and other natural fibers.

Bare by Solo is the industry’s first full line of eco-forward single-use products for restaurants and consumers made using recycled, recyclable, compostable or annually renewable materials. Bare by Solo products are available at Target stores and other retailers.

“Our partnership with Keep America Beautiful is in keeping with our goal to be an industry leader in environmental sustainability,” said Robert M. Korzenski, president and CEO, Solo Cup Company. “We want people to understand their options and the inherent trade-offs associated with each material and disposal options in their community so they can make informed decisions about what best fits with their priorities.”

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Haagen-Dazs rolls out new Haagen-Dazs Five series

BY Allison Cerra

OAKLAND, Calif. Haagen-Dazs is launching a new ice cream line that contains just five ingredients.

The new Haagen-Dazs Five series is one-third less fat than regular Haagen-Dazs flavors. The line was developed, the company said, because consumers today are looking for great-tasting, natural foods made with simple, recognizable ingredients.

All Haagen-Dazs Five flavors are made with milk, cream, sugar, eggs and one of the following ingredients to create these seven single-note flavors: brown sugar, coffee, ginger, milk chocolate, mint, passion fruit, or vanilla bean.

“At Haagen-Dazs, we have a passion for taste and are committed to using the finest, all-natural ingredients. The new Five ice cream line allows the hero ingredient in each flavor to sing,” said Ching-Yee Hu, Haagen-Dazs brand manager. “The Haagen-Dazs Five line is all about the essentials, and as a result, the pure essence of each ingredient comes alive. Flavors like Ginger really pop and Passion Fruit explodes with real luscious fruit flavor.”

The Haagen-Dazs Five series, both all-natural and kosher, is available nationwide at all major and local Haagen-Dazs brand retailers with a suggested retail price of $4.39 per carton.

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Function Drinks expands product line

BY Allison Cerra

REDONDO BEACH, Calif. Function Drinks is expanding its lineup of physician-created beverages.

Function Drinks said it is adding Function: Light Weight, Peach Mango and Function: Alternative Energy, Strawberry Guava to its lineup.

Function: Light Weight, Peach Mango employs a formula consisting of resveratrol and the green tea extract, EGCG to rev up and support the body’s natural calorie burning abilities, as well as gymnema extract, which supports the body in naturally curbing sugar cravings, and helps maintain normal carbohydrate metabolism and control. In addition to Peach Mango, three other flavors of the Light Weight platform are currently on the market – Acai Pomegranate, Blueberry Raspberry, and Pink Grapefruit.

Function: Alternative Energy, Strawberry Guava, is an all-natural, non-carbonated, time-release energy drink that works to support the body for six to eight hours, the company said. Blending catuaba, yerba mate, guarana, and muira puma, as well as B complex vitamins, vitamin C, and zinc, the drink is said to deliver a smooth and sustained energy boost. The existing Tangerine Yuzu flavor of the Alternative Energy platform will remain in the market.

“Given that our customers enjoy the benefits of Function: Light Weight and Function: Alternative Energy throughout their entire day, we wanted to give consumers additional flavor options of these platforms,” said Function Drinks’ co-founder and CEO, Dayton Miller. “These new flavors are delicious additions to the Function lineup and we are excited for these products to be in the market.”

Function: Light Weight, Peach Mango and Function: Alternative Energy, Strawberry Guava will be available in stores across the country on April 1.

KelloggsDRSNhttp://www.centerstoregrowth.com

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