Sohm launches private-label OTC brand SohMed into the U.S. marketplace
BUENA PARK, Calif. — Sohm on Tuesday announced the U.S. launch of its umbrella brand SohMed, positioning the company in the generic over-the-counter medicines segment for indications of pain, fever, cold, antacid and alertness.
"The SohMed range of generic medicines will be made available in the United States through a nationwide network of distributors, warehouse stores, convenience stores and more," stated Shailesh Shah, president and CEO of SOHM. "Additionally, we are also in the active process of collaborating with large retail and pharmacy chain stores to further extend our reach in the huge North American market."
It is estimated that 35% of American adults use OTC medication, the company stated.
"Sohm team is also working aggressively to supply these products under white label agreement," Shah said. "With the launch of SohMed range of products and some of the other products like Salic-2 Gel, I-Prolec and Fohm by Sohm, we anticipate a big jump in revenue during 2013 and beyond. During the first six months of 2013, Sohm has already surpassed the revenue achieved in the full 12 months of 2012. Our third-quarter product launches will continue to drive company value and help Sohm achieve 100% revenue growth in 2013."
Core Power named Official Protein Drink of the Sochi 2014 Olympic Winter Games
CHICAGO — Core Power recently was named the Official Protein Drink of the Sochi 2014 Olympic Winter Games, Fairlife announced.
"Our team has given it their all to develop a superior sports recovery drink and get it into the hands of athletes and active individuals across the country," stated Steve Jones, CEO Fairlife, the company that makes Core Power. "Nutrition experts agree that milk is one of the best sources of protein, as good for elite athletes as it is for active lifestyles. Our products contain the natural whey and casein proteins from milk, never removed from their original liquid state."
Core Power has aligned with four Sochi 2014 Team USA hopefuls, who will be featured on limited-edition Core Power bottles and appear across the brand’s point of sale and social/digital media platforms to promote the high-protein drink.
The U.S. athletes selected are Emily Cook (aerial skiing), Eric Willett (slopestyle snowboard), Jazmine Fenlator (bobsled) and Jordie Karlinski (slopestyle snowboard). Core Power limited-edition bottles featuring the athletes and their bios will hit shelves in January 2014.
Core Power is available in two varieties — the Core version has 26 g of protein and 240 calories, while the Light version has 20 grams of protein and 150 calories. Core Power Core is available in vanilla, chocolate and banana while Core Power Light is available in chocolate and strawberry banana.
Hand sanitizer and hand-hygiene education reduces absenteeism rates
AKRON, Ohio — Using an alcohol-based sanitizer combined with hand hygiene education will contribute to a significant reduction in absenteeism over the cough/cold season, GoJo announced Tuesday.
"The two measures of using Purell hand sanitizer and hand hygiene education led to 20% reduction in absenteeism in a workplace setting and 50% reduction in absenteeism in schools," Jim Arbogast, GoJo scientist stated. "These results point to the attention that must be paid to good hand hygiene throughout the day, at home, at work, at school and especially in public areas where people congregate."
"Following an annual flu vaccine, effective hand hygiene is the most important step to help reduce the spread of infections that cause illness," Marla Dalton, executive director at the National Foundation for Infectious Diseases said on reducing flu. "This has been well documented by microbiologists and scientists."
GoJo is providing information and education on its GoJo web site to help businesses promote hand hygiene as a wellness initiative.