BEAUTY CARE

Softsoap gets consumers to lather up with new Nutri Serums body wash

BY Antoinette Alexander

Colgate-Palmolive’s Softsoap brand has introduced its new Softsoap Brand Nutri Serums body wash, making it the first body wash to be infused with softening serum pearl technology, the company announced on Tuesday.

“The introduction of our Nutri Serums line marks a true milestone for the body wash category,” stated Philip Durocher, general manager of personal care for Colgate-Palmolive. “Softsoap Brand Nutri Serums body wash has a completely unique look and feel, unlike any other, and its innovative softening serum pearl technology allows consumers to achieve soft healthy-looking skin every day.”

Inspired by high-end beauty products containing beauty complexes known as “serums,” formulas are available in two variants: Restoring with Vitamin E and Moisture Retaining with Omegas 3 & 6.

The new Softsoap Brand Nutri Serums body wash, which is now available at food, drug and mass, has a suggested retail price of $3.50 (mass) and $4.50 (food/drug) for a 15 oz. bottle.

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Temptu brings consumer line to Sephora

BY Antoinette Alexander

NEW YORK Temptu, a provider of professional airbrush makeup for film and television, is bringing an exclusive consumer line to Sephora that includes an airbrush makeup system for at-home use.

Through the exclusive partnership, Temptu will make available in September its new makeup line that includes the patent-pending Temptu AIRbrush Makeup System and makeup AIR pod, an at-home airbrush makeup system that utilizes a disposable pod system. Makeup is encapsulated in pre-arranged pods that contain foundation, blush and highlighter. Each pod contains one to two months of makeup and is self-sealing.

To help beauty mavens master the application technique, Temptu and Sephora will offer a Temptu-branded educational and experiential lab in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training and “express services” to consumers to encourage experimentation and learning with the new Temptu AIRbrush technology.

Temptu AIRbrush Makeup System and AIR pod makeup. The retail prices ranges from $35 to $225.

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NPD develops store-level information service for prestige beauty market

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Market research company the NPD Group has announced the launch of its first-ever store-level information service for the prestige beauty industry to help clients gain deeper insights into what’s happening within the prestige market.

“This store-level data gives our clients the ability to refine their sell-in strategies, discover regional opportunities, and understand how distribution and sales rates impact market share,” stated Diane Nicholson, president of beauty for The NPD Group. “Sharpening your view of the marketplace allows for an increased competitive edge and stronger margins — crucial factors particularly in today?s precarious marketplace.”

The data states, for example, that 1-in-5 dollars spent in the prestige beauty market come from either the Pacific or South Atlantic regions. The Pacific region has the largest dollar share at 22%. A total of 80% of the total prestige beauty sales came from five regions in the United States.

The Market View Current Conditions report is based on information gathered from participating retailers on a weekly basis. Market level tracking provides NPD’s clients with a monthly view of this data, aggregated at the regional level as well as the additional capability of viewing other geographies.

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