BEAUTY CARE

SoftSheen-Carson updates relaxer packaging

BY Antoinette Alexander

NEW YORK SoftSheen-Carson, a consumer products division of L’Oreal USA, has introduced updated packaging for its Precise No Lye Conditioning Relaxer.

The new packaging freshens Precise’s image with a sleek color scheme and layout and slimmer box, which saves on retailer’s shelf space. The package still has the signature periwinkle blue, purple and white. It offers the same number of applications across all SKUs: Two applications for twin packs and four applications in the economy pack.

The relaxer has the same formulation and the box clearly flags the “Same Patented Formula” and the number of applications included.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Black Opal introduces Total Coverage concealing foundation

BY Antoinette Alexander

NEW YORK Black Opal, a skin care and cosmetics line for ethnic beauty shoppers, has introduced Total Coverage Concealing Foundation.

According to the company, the foundation goes beyond camouflaging imperfections by shielding skin from environmental stress through a blend of minerals that include magnesium, potassium, zinc, lysine and sodium.

Total Coverage Concealing Foundation is available in six shades designed to match the major shade range for African Americans. The suggested retail price is $9.25.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Kiss introduces eco-friendly nail kits

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Nail care company Kiss is looking to tap into the “green” movement with the launch of its new Pure Nails, an eco-friendly version of its French-manicure at-home nail kits.

The new eco-friendly version has biodegradable plastic packaging with soy ink. The size has also been reduced to save on waste.

In addition, the kits feature nail glue that has been fortified with vitamins A, E and B5 to strengthen the natural nails and promote nail growth.

Kiss Pure Nails come in 28 sizes of the French-manicure design.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?