SoftSheen-Carson updates relaxer packaging
NEW YORK SoftSheen-Carson, a consumer products division of L’Oreal USA, has introduced updated packaging for its Precise No Lye Conditioning Relaxer.
The new packaging freshens Precise’s image with a sleek color scheme and layout and slimmer box, which saves on retailer’s shelf space. The package still has the signature periwinkle blue, purple and white. It offers the same number of applications across all SKUs: Two applications for twin packs and four applications in the economy pack.
The relaxer has the same formulation and the box clearly flags the “Same Patented Formula” and the number of applications included.
Kotchka to resign from P&G
CINCINNATI Procter & Gamble announced on Wednesday that Claudia Kotchka, vice president of design innovation and strategy, will retire effective March 31, 2009 after more than 31 years of service.
Until that time, effective Aug. 1, 2008, Kotchka will serve as vice president on special assignment.
“Under Claudia’s leadership, in only seven years, we’ve built world-class design capacity at P&G,” stated A.G. Lafley, chairman and chief executive officer. “She has helped integrate design and design thinking into how we innovate and how we operate as a company. Her passion for the power of design has strengthened our brands and our business.”
Also on Aug. 1, Philip Duncan, currently president of the Europe and Middle East region for Landor Associates, will be appointed global design officer. Duncan will report to Lafley.
Kiss introduces eco-friendly nail kits
PORT WASHINGTON, N.Y. Nail care company Kiss is looking to tap into the “green” movement with the launch of its new Pure Nails, an eco-friendly version of its French-manicure at-home nail kits.
The new eco-friendly version has biodegradable plastic packaging with soy ink. The size has also been reduced to save on waste.
In addition, the kits feature nail glue that has been fortified with vitamins A, E and B5 to strengthen the natural nails and promote nail growth.
Kiss Pure Nails come in 28 sizes of the French-manicure design.