BEAUTY CARE

SoftSheen-Carson updates relaxer packaging

BY Antoinette Alexander

NEW YORK SoftSheen-Carson, a consumer products division of L’Oreal USA, has introduced updated packaging for its Precise No Lye Conditioning Relaxer.

The new packaging freshens Precise’s image with a sleek color scheme and layout and slimmer box, which saves on retailer’s shelf space. The package still has the signature periwinkle blue, purple and white. It offers the same number of applications across all SKUs: Two applications for twin packs and four applications in the economy pack.

The relaxer has the same formulation and the box clearly flags the “Same Patented Formula” and the number of applications included.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Flowery Beauty Products introduces nail-strengthening pen, pumice stone

BY Antoinette Alexander

LOS ANGELES Flowery Beauty Products has introduced two new products for the ultimate manicure/pedicure—Flowery Nail Strengthening Pen and Natural Pumice Stone with Tea Tree Oil.

The new Nail Strengthening Pen is an intensive treatment for weak, brittle and damaged nails. The formula contains keratin to improve firmness and avoid drying out, while glycerin and D-panthenol protect nails against moisture loss.

The Natural Pumice Stone with Tea Tree Oil is an all-natural pumice stone made from volcanic pumice to buff away rough skin and calluses on hands and feet. The Tea Tree Oil is designed to soothe newly buffed skin while smoothing the skin.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Kotchka to resign from P&G

BY Antoinette Alexander

CINCINNATI Procter & Gamble announced on Wednesday that Claudia Kotchka, vice president of design innovation and strategy, will retire effective March 31, 2009 after more than 31 years of service.

Until that time, effective Aug. 1, 2008, Kotchka will serve as vice president on special assignment.

“Under Claudia’s leadership, in only seven years, we’ve built world-class design capacity at P&G,” stated A.G. Lafley, chairman and chief executive officer. “She has helped integrate design and design thinking into how we innovate and how we operate as a company. Her passion for the power of design has strengthened our brands and our business.”

Also on Aug. 1, Philip Duncan, currently president of the Europe and Middle East region for Landor Associates, will be appointed global design officer. Duncan will report to Lafley.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?