BEAUTY CARE

SoftSheen-Carson launches redesigned Web site

BY Antoinette Alexander

NEW YORK Ethnic hair care brand SoftSheen-Carson, which is a division of L’Oreal USA, has redesigned its Web site to include interactive elements, enhanced graphics, improved navigation, entertainment features and brand-specific microsites.

“We view this redesign as the next step in the company’s ongoing commitment to creating a premier online lifestyle destination for ethnic hair care consumers,” stated Angela Guy, general manager for SoftSheen-Carson. “This innovative site will guide the consumer through a range of insightful beauty tips, ethnic hair product information and unique entertainment-based content.”

 

The site, located at www.softsheen-carson.com, also contains a link to the new SSC Lounge, an interactive program where consumers are rewarded with prizes and other incentives. Additional features in the SSC Lounge include Colorscope, which is similar to a horoscope to tell customers about themselves and their hair, beauty tips, a style transformation station that enables a customer to upload a photo of herself to try a new cut, color or style, and a rewards store where visitors can redeem points for gifts.

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Canus introduces olive oil/wheat protein skin care line

BY Antoinette Alexander

WATERBURY, Vt. Canus Goat’s Milk, which makes goat’s milk-based skin care products for adults and children, has developed a new line of skin care products made with olive oil and wheat protein.

The new all-natural Olive Oil & Wheat Protein line includes soap bars, soap packs, body butter, body wash and lotion. Prices range between $2.99 and $11.99.

Like all Canus products, the new Olive Oil & Wheat Protein is made with goat’s milk packed with proteins, vitamins and minerals. Wheat protein carries nitrogen to skin cells, providing lubrication and protection for sensitive skin. Olive oil is an antioxidant that helps protect skin from the harmful effects of free radicals, the company stated.

Canus Goat’s Milk, which was founded in Quebec, Canada, is currently based in Waterbury. Canus produces more than 60 different goat’s milk-based skin care products that are distributed in Europe, across North America and in the Far East.

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Dr. Fresh Tooth Talk Tour educates kids on dental health

BY Antoinette Alexander

LOS ANGELES Dr. Fresh, the maker of the FireFly toothbrush, is aiming to educate students in Southern California elementary schools through its Tooth Talk Tour.

The tour, which kicked off in late 2007 in Southern California, visiting schools in many underserved communities, is expected to expand to additional schools in the coming months.

Schools participating in the tour receive a visit from the FireFly, the “flashy” character that has become the emblem of the Dr. Fresh approach to brushing. The FireFly appears at assemblies for grades K-5. After each assembly, every child attending receives a gift bag that includes a tooth brushing chart and a FireFly toothbrush.

“Not all of our families have access to adequate oral care and even the purchase of a toothbrush can be a hardship for them,” stated Debbie Worchell, a third grade teacher at Camellia Avenue School in North Hollywood. “Dental disease is high on the list of reasons for missed school, so as educators we are grateful to have a resource like this.”

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