SoftSheen-Carson launches new Dark and Lovely Au Naturale Anti-Breakage line
NEW YORK — Ethnic hair care brand SoftSheen-Carson has introduced its new Dark and Lovely Au Naturale Anti-Breakage line, a range of treatment products designed to reduce breakage, restore and revive strands and support hair growth.
Featuring an exclusive anti-breakage recipe, the new Dark and Lovely Au Naturale Anti-Breakage collection is designed to help strengthen strands by reducing breakage, helping hair grow up to four inches a year, the company stated.
"For women of color, hair length is a badge of honor but a frustration to achieve, as damaged hair challenges its growth and breakage threatens her ability to proudly shine," said Mezei Jefferson, senior manager of education, SoftSheen-Carson. "We’re excited to introduce this innovative care system formulated to revitalize and nourish distressed strands, help strengthen the hair’s fiber and ultimately help hair grow."
Singer-songwriter Marsha Ambrosius, Jefferson and celebrity Chef Roble at the launch of the Dark and Lovely Au Naturale Anti-Breakage Collection at No. 8 in New York City. (PRNewsFoto/SoftSheen-Carson Laboratories)
Comprised of four products, the Dark and Lovely Au Naturale Anti-Breakage treatment line includes:
- Dark and Lovely Au Naturale Anti-Breakage Root-To-Tip Mender – Helps prevent split-ends before they start and leaves ends resilient, healthy and strong (suggested retail price is $9.99);
- Dark and Lovely Au Naturale Anti-Breakage Tension Release Wash – Soothes dry scalp and hair while rebuilding hair elasticity (SRP $9.99);
- Dark and Lovely Au Naturale Anti-Breakage Strength Restoring Conditioner – Replenishes hair with nutrients to stimulate hair growth (SRP $9.99); and
- Dark and Lovely Au Naturale Anti-Breakage Super Softening Hair Butter – Moisturizes and reconstructs damaged hair for a shiny finish (SRP $9.99).
Au Naturale Anti-Breakage treatment collection has no drying alcohol, no mineral oil, no petrolatum and no parabens.
The Dark and Lovely Au Naturale Anti-Breakage and Au Naturale Anti-Shrinkage lines are specially formulated to address the unique needs of naturally curly hair textures.
NPD: East Coast pays greater attention to anti-aging products
PORT WASHINGTON, N.Y. — Anti-aging skin care gets greater attention on the East Coast, according to recent research by The NPD Group, a global information company.
According to NPD, sales of age specialist prestige facial skin care products in New York, Boston and Philadelphia significantly outpaced the overall segment performance in 2013, each with double-digit growth compared with the segment’s 5% sales increase for the year. NPD BeautyTrends U.S. Geo Level information indicates these three designated market areas are among the top 10 in the United States in terms of age specialist facial skin care dollars, and represent more than 20% of all sales.
“The increase in attention being paid to anti-aging skin care between the coasts and beyond the largest markets speaks to the growing emphasis on flawless skin, and the power of anti-aging as a part of that movement,” said Karen Grant, NPD’s VP and senior global industry analyst.
New York and Los Angeles are the leaders, representing 24% of all age specialist facial skin care sales at U.S. prestige department stores, but sales are growing in major markets across the United States. The average price spent on age specialist skin care also is growing, up 6% for the segment overall. Among the top 10 DMAs, consumers in eight of them are spending more than the $93 segment average. Leading the way in outpacing the average spend on age specialist skin care products are Miami (15% more), Los Angeles (9% more) and San Francisco (8% more). It is understandable that consumers in coastal warm weather markets would spend more on age specialist skin care products, but New York and Washington, D.C., aren’t far behind, NPD stated.
“Despite our best efforts, exposure to the sun and time cannot be avoided, making products that offer wrinkle repair and firming very attractive, but the crusade has been taken to the next level,” Grant said. “The message of a perfected face with radiance and resiliency clearly resonates whether you are on the east coast, in the sunshine state, or in central United States.”
P&G reformulates Olay Regenerist line
CINCINNATI — Procter & Gamble’s Olay brand has reformulated its Regenerist line to improve skin’s responsiveness to anti-aging ingredients and accelerate cell turnover, and has inked a partnership with dermatologist and author Omar Torres.
The new Regenerist formula features Skin Energizing Technology, a hydrating formula designed to improve skin’s responsiveness to anti-aging ingredients and fight the look of skin fatigue by accelerating surface layer cell turnover, increasing brightness and decreasing the appearance of fine lines and wrinkles.
The reformulated Olay Regenerist line includes the Micro-Sculpting Cream, Micro-Sculpting Eye Cream & Lash Duo, Advanced Anti-Aging Wrinkle Revolution Complex and Micro-Sculpting Serum. All are available in retailers nationwide at a suggested retail price between $25.99 and $33.99.
To highlight the new reformulation, Torres will share his expert tips on how to obtain energized skin to look 10 years younger, while discussing the benefits of Skin Energizing Technology.