BEAUTY CARE

SoftSheen-Carson hires model Cynthia Bailey as spokeswoman

BY Alaric DeArment

NEW YORK — SoftSheen-Carson Laboratories has hired Cynthia Bailey to promote its Optimum Salon Haircare line and launch a new product collection based on an oil traditionally used in India, the company said.

SoftSheen-Carson announced it had hired the model, businesswoman and Real Housewife of Atlanta to promote the Optimum Salon Haircare Amla Legend Rejuvenating Ritual, a line based on Indian Amla oil. Bailey appeared at AIRE Ancient Baths to launch the product with Johnny Wright, SoftSheen-Carson artistic style director and stylist to such famous figures as first lady Michelle Obama.

"Our premium products have been endorsed by stylists from around the globe who are raving about the results," SoftSheen-Carson education director Mezei Jefferson said. "The Optimum AMLA Legend line combines the power of Amla with state-of-the-art haircare. In this unique haircare ritual, hair is transformed with amazing inner strength and shine."

The line includes shampoos, hair conditioners, moisturizers, night wraps, cream relaxers and hair potions.


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BEAUTY CARE

Organix-South offers new TheraNeem Naturals liquid soap

BY Jason Owen

BOWLING GREEN, Fla. — Organix-South has introduced TheraNeem Naturals Liquid Neem Soap, a neem and castile soap made with certified organic oils and no harsh detergents, which can compromise the skin and hair, the company announced this week. The liquid soap is packaged in 16-fl.-oz. bottles and comes in two varieties: unscented and lavendar. Neem liquid soap is free of parabens and sulfates; plus, the products are cruelty-free and vegan.

TheraNeem Naturals Liquid Neem Soap has a variety of uses for the body and as a household cleaning solution. As a face and body wash, you simply apply using hands, cloth or loofah and then massage over face and body, rinsing well. For the hair, apply a small amount to palm and massage into wet hair; then rinse. At bath time, squeeze desired amount into running water for a soothing bath soak. Liquid neem soap is safe for children and adults. For all-natural cleaning, use four parts water to one part liquid soap for all household chores. It can even be used as a natural detergent substitute.

“Formulated to be gentle and soothing, this liquid soap is a fresh approach to body care. Your skin feels clean and nourished after use with no filmy after effects,” announced Autumn Blum, Organix-South founder and formulating chemist. “I’ve always loved castile soaps, and we made them even better by adding in a generous amount of organic aloe and multi-purpose neem oil!”

Packed with antioxidants and essential fatty acids, neem protects, nourishes and moisturizes sensitive skin and lends itself well to soaps, shampoos, conditioners, creams and many other body care products.

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Vitacare introduces Chia Mint product line

BY Alaric DeArment

NEW YORK — Vitacare has introduced a new product line designed for people with sensitive teeth, the company said Wednesday.

The oral care company announced the introduction of Chia Mint toothpaste, extra-soft toothbrush and gum.

Chia Mint includes vitamins A, C, D, E and calcium – together marketed as the Vita-Boost Complex – designed to heal, protect and strengthen gums and teeth, as well as extra potassium nitrate. Vitacare’s products are sweetened with Xylitol and marketed as gluten- and fluoride-free and safe for pregnant women.

 

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