BEAUTY CARE

SoftSheen-Carson expands Dark and Lovely brand, taps new spokeswoman

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

To promote the launch, SoftSheen-Carson has tapped actress and model Bria Murphy to be the new global beauty ambassador for the brand. Murphy, daughter of model Nicole Murphy and Hollywood star Eddie Murphy, will be featured in upcoming TV and print campaigns promoting the new product launch and in-store merchandising, as well as host branded consumer events and participate in social media programs.

"We are so excited to have Bria Murphy as the new spokesperson for Dark and Lovely as we continue its legacy. Not only is she beautiful, [but] she [also] truly exemplifies the character of the Dark and Lovely brand and will inspire an entire new generation of Dark and Lovely women throughout the world," stated Angela Guy, general manager and SVP at SoftSheen-Carson.

The Healthy-Gloss 5 relaxer and hair care system features exclusive formulas designed to provide five times more conditioning power to each strand of hair. The system includes Healthy-Gloss 5 relaxer (regular, super and color-treated), Healthy-Gloss 5 moisture shampoo, Healthy-Gloss 5 moisture conditioner, Healthy-Gloss 5 moisture leave-in treatment and Healthy-Gloss 5 moisture hair cream.

The Healthy-Gloss 5 relaxer features a silk keratin serum to reload hair with inner strength and protection, as well as an exclusive SatinOil (for color-treated hair) to restore moisture, shine, strength, softness and body after one use. The suggested retail price is $7.49.

The Healthy-Gloss 5 moisture shampoo, Healthy-Gloss 5 moisture conditioner, Healthy-Gloss 5 moisture leave-in treatment and Healthy-Gloss 5 moisture hair crème are priced at $5.49 each.

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Goody’s Modern Organica line coming to Target

BY Antoinette Alexander

ATLANTA — Hair accessories brand Goody is gearing up for spring with the launch of its new Modern Organica collection, exclusively available at Target next month.

This season, headbands comprised of shells and barrettes dressed in colorful knits will help beauty mavens get back on-trend while staying true to their roots. Mother of pearl embellishments provide a feminine feature, while earth stones and nature-inspired designs add a glamorous touch.

The Goody Modern Organica collection has a suggested retail price of $2 to $6.99. The collection will be exclusively available at Target stores from Feb. 27 to June 11.

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Jason Products introduces new lotion with SPF 30

BY Antoinette Alexander

MELVILLE, N.Y. — Jason Products, a Hain Celestial brand, is launching in March its new C-Effects pure natural anti-wrinkle day lotion SPF 30 sunscreen, which is positioned as the first in the natural channel to feature SPF 30 for daily use.

The natural formula is infused with a multi-antioxidant complex, which includes Ester-C, vitamin C and thioctic acid. Ester-C is a stable, naturally derived form of vitamin C with antioxidant protection to reduce oxidative stress and help minimize free radical damage to skin cells. Vitamin C delivers antioxidant benefits and aids in collagen production known to give strength and structure to aging skin. Thioctic acid works a powerful antioxidant alone, and in combination with other antioxidants, including vitamins C and E, the company stated.

The new Jason C-Effects pure natural anti-wrinkle day lotion SPF 30 sunscreen features a nonwhitening and nongreasy texture and is free of parabens and phthalates. The suggested retail price is $15.95.

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