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Softlips looks to jazz up lip care market with new Softlips Cubes

BY Antoinette Alexander

ORCHARD PARK, N.Y. — Softlips has introduced its new Softlips Cube, a dome-shaped balm that delivers a 5-in-1 formula to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen to lips.

Packaged in a glass-like cube, the Softlips Cube was designed to be a fun and original shape that women can easily access in a purse.  

"In 1992, Softlips launched its first lip balm targeting women with its unique slim stick packaging and flavorful formulas," stated Katherine Tocheff, director of marketing lip care, the Mentholatum Co. "Softlips Cube is a natural evolution, a stylish multi-functional lip balm for women who are always on the lookout for new exciting lip care products."

The suggested retail price for the Softlips Cube lip balm is $3.49. It is available in three flavors: Softlips Pomegranate Blueberry, Softlips Fresh Mint and Softlips Vanilla Bean.

 

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Jelly Belly’s beer-flavored bean now available in bulk

BY Vivian Gomez

FAIRFIELD, Calif — Ale or Lager? Stout? Lambic? Pilsner? These are the questions candy makers at Jelly Belly Candy Co. asked themselves before creating what they say is the world’s first beer-flavored jelly bean.

In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly jelly beans took shape. The new flavor is now available in bulk and a single-flavor 3.5-oz Grab & Go bag.

According to the company, the golden jelly bean with an iridescent finish has a mildly bready aroma and has notes of wheat and a touch of sweetness. And while it is beer-flavored, it is alcohol free. The new flavor ships in 10-lb. bulk cases or 12-ct. caddies of the 3.5-oz. Grab & Go bags.

 

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CDC: Vaccinations will prevent more than 700,000 deaths among children

BY Ryan Chavis

ATLANTA — The Centers for Disease Control and Prevention on Thursday reported that vaccinations will prevent more than 21 million and hospitalizations and 732,000 deaths among children born in the last two decades. These figures are especially timely considering the recent measles outbreak: 129 people in the United States contracted measles this year in 13 outbreaks, as of April 18.

This year marks the 20th anniversary of the Vaccines for Children program, which was launched in 1994 as a response to a resurgence of measles cases in the U.S. that caused more than 100 deaths, despite the availability of measles vaccine since 1963. VFC provides vaccines to children whose parents — or caregivers — are unable to afford them.

"Thanks to the VFC program, children in our country are no longer at significant risk from diseases that once killed thousands each year,” said CDC Director Tom Frieden, M.D., M.P.H. “Current outbreaks of measles in the U.S. serve as a reminder that these diseases are only a plane ride away. Borders can’t stop measles, but vaccination can.”

For children that were born during the VFC time span, the program continues to provide enormous benefits: hospitalizations that were avoided and lives saved through vaccinations will save close to $295 billion in direct costs and $1.4 trillion in societal costs, according to the agency.

April 26 marks the beginning of National Infant Immunization Week, which unites communities across the country to raise awareness about the importance of immunization. For more information, visit CDC.gov/vaccines

 

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