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Soft & Dri partners with Play for P.I.N.K. to help fight breast cancer

BY Antoinette Alexander

STAMFORD, CT – Newhall Laboratories has announced that its Soft & Dri brand is partnering with Play for P.I.N.K., a nonprofit organization that raises funds for breast cancer research. 

As of July 1, sales of specially-marked Soft & Dri stick and aerosol products sold in North America support a $10,000 donation to the organization.
 
In addition to being featured on-pack, the Play for P.I.N.K. logo was prominent in a Soft & Dri ad distributed in Sunday newspapers nationwide in July. The partnership is also prominently called out on Soft & Dri’s and Play for P.I.N.K.’s websites.
 
“We are honored to support the vital efforts of Play for P.I.N.K., whose steadfast dedication to funding breast cancer research we have long admired,” stated Jon Achenbaum, Newhall Laboratories’ CEO.  “Soft & Dri stands for confidence, a value that naturally aligns with Play for P.I.N.K.’s resolve to make ‘breast cancer’ a term referred to solely in past tense.”
  
Soft & Dri products with the Play for P.I.N.K. logo became available starting in August.
 


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‘Eat Smart, Play Safe’ campaign pushes nutrition for sports, school

BY Alaric DeArment

COLUMBIA, Md. — Pop Warner Little Scholars and DSM Nutritional Products are promoting healthy eating for young athletes in a new campaign, the two said Wednesday.

The "Eat Smart, Play Safe" campaign is designed to educate children in sports programs and their parents about nutrition and sports safety to help them succeed on and off the field. Sarah Hasselbeck, the wife of NFL quarterback Matt Hasselbeck, has been hired as a spokeswoman for the campaign, which will educate families about the foods, beverages and nutrients they need to have energy for sports and school, as well as delivering nutrition and sports safety tips.

"Nutrition, sports safety and bar health are all team players when it comes to succeeding in sports, as well as in life," Hasselbeck said. "As a mother of three energetic kids who play football, basketball, lacrosse and hockey, I am the family nutrition gatekeeper. I stock our fridge with fresh fruits and veggies and give my kids a multivitamin and mineral supplement to ensure their diet includes important nutrients, like the omega-3 fatty acid DHA, vitamin D and calcium to help them develop physically and mentally."


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Reports: Rite Aid donates to ‘play place’ for autistic children

BY Alaric DeArment

NEW YORK — Rite Aid’s philanthropic arm has donated $10,000 to benefit children with autism, according to published reports.

The Macomb County, Mich., Daily reported that the Rite Aid Foundation had made the donation to Sterling Heights, Mich., for use in creating a "Play Place for Autistic Children."

The play place will include a laser light lounge, swing central and 4D theater and will be 18,000 sq. ft., designed to provide sensory experiences that range from heavily stimulating to minimal, depending on children’s needs, the newspaper reported, noting that Rite Aid operates 30 stores in the county and another 250 throughout Michigan.


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