BEAUTY CARE

Sofia Vergara introduces new sultry scent

BY Gina Acosta

LOS ANGELES — Sofia Vergara and Perfumania kicked off Beautycon Festival LA this month with an exclusive event to celebrate the launch of TEMPTING BY SOFIA VERGARA, the newest scent in Sofia's fragrance collection.

"Sofia Vergara has an incredible fan base and fantastic engagement with her audience. With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon's extensive influencer network, expanding the dialogue through both traditional and new media," says Don Loftus, president of Parlux Fragrances, LTD.

The newest addition to her fragrance collection, TEMPTING BY SOFIA VERGARA is for the temptress in every woman.

"Every woman has a sultry side – it's one of the most enjoyable aspects of being a woman. I created this scent to help stir that emotion. Women should feel sexy and comfortable in their own skin. Being Tempting is all about being yourself and loving it," Vergara said. 

A fresh, floriental, fruity fragrance, the notes include:

  • TOP NOTES: Fresh Pineapple, Mandarin Blossom and Juicy Açai Berry
  • MIDDLE NOTES: Colombian Passion Flower, Purple Vanilla Orchid, Star Jasmine
  • BASE NOTES: Creamy Sandalwood, Vanilla and Caramelized Musk

The Eau de Parfum Spray (1.0 fl oz. / 30mL) has an MSRP of $32, while the Eau de Parfum Spray (3.4 fl oz. / 100mL) has an MSRP of $55.

TEMPTING BY SOFIA VERGARA will be available at retailers nationwide in September.

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BEAUTY CARE

Scott’s Liquid Gold acquires Prell, Denorex and Zincon beauty brands

BY Gina Acosta

DENVER — Scott’s Liquid Gold-Inc. announced its acquisition Thursday of the Prell, Denorex and Zincon brands of hair and scalp care products from Ultimark Products, Inc. for a purchase price of approximately $9.1 million.

“We are excited about our acquisition of these brands. Prell, Denorex and Zincon products will be great additions to our existing health and beauty care portfolio of products,” said Mark Goldstein, chairman, president and CEO of SLGD. “This investment represents an important strategic opportunity that will benefit our shareholders, consumers, customers, and employees.”

Scott’s Liquid Gold-Inc. develops, manufactures, markets and sells household and skin and hair care products. The company’s most well-recognized product, Scott’s Liquid Gold wood cleaner and preservative, has been sold in the United States for over 60 years. The company’s skin care products consist of Alpha Skin Care products and Neoteric Diabetic healing cream. In addition, the company is the exclusive distributor in the United States of Montagne Jeunesse/7th Heaven face masque and skin care sachets and the exclusive distributor in the specialty retailer channel in the United States of Batiste dry shampoo.

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L’Oreal launches emoji keyboard for beauty lovers

BY Gina Acosta

NEW YORK — L'Oréal USA is launching a smartphone keyboard that has not only emoji lovers but also cosmetics connoisseurs in mind.

The company says "Beaumoji" is the most extensive messaging keyboard designed to enhance and animate conversations around the world of beauty. The keyboard offers 130 playful and on-trend emojis created exclusively for the passionate and growing community of beauty enthusiasts.

"We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening," said Rachel Weiss, VP of Innovation and Entrepreneurship at L'Oréal USA. "With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities."

Once downloaded, the Beaumoji keyboard is organized into categories including 'It Girl,' which features illustrations of current beauty trends like the ombré lip and pastel hair, 'Pampered Life' with characters indulging in beauty experiences, alongside symbols of 'Iconic' L'Oréal-brand products, such as Urban Decay's beloved Naked palette and Maybelline New York Great Lash mascara. Beaumoji also features categories titled 'beYOUtiful' which encourages users to embrace their personal style and express their unique beauty stories, and 'Love' which includes icons and gestures to express enthusiasm for all things beauty. Beginning July 7th, the keyboard will be available for free on both iOS and Android, and consumers can expect seasonal upgrades with new emojis to reflect evolving beauty trends.

To celebrate the announcement, L'Oréal is also unveiling an emoji design contest, inviting consumers to create and submit their own Beaumoji using the hashtag #BeaumojiContest which will be judged by a panel of top beauty influencers. Three winners will receive a trip to New York City for a one-night stay and VIP ticket to Beautycon Festival New York (Oct. 1), where their Beaumoji will be revealed live on stage alongside some of the industry's most admired beauty influencers and in front of thousands of beauty industry enthusiasts.

L'Oréal USA was inspired to create Beaumoji by the growth of beauty-oriented conversations on mobile and through social messaging. Social platforms like YouTube, Pinterest, Instagram and Snapchat have completely transformed the way consumers learn about, engage with and relate to the beauty industry. By leveraging social listening tools, L'Oréal saw a surge in these online conversations and the use of the few relevant emojis currently available like the Unicode lipstick and nail polish icons. L'Oréal's mission was to fill the gap between the growing desire to communicate in new ways about beauty and the visual tools available to best illustrate it.

Beaumoji is the latest effort in L'Oréal's ongoing digital and technology innovation strategy. Other recent innovations include the Makeup Genius virtual makeup app and the My UV Patch skin sensor app—launched at the Consumer Electronics Show earlier this year. The company is dedicated to continue innovating on mobile in order to provide passionate consumers with the newest ways to communicate and experience beauty in the digital age.

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