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SodaStream, Skinnygirl partner to create new flavors

BY Ryan Chavis

NEW YORK and AIRPORT CITY, Israel — SodaStream International announced an agreement with lifestyle brand Skinnygirl to co-develop flavors exclusively for SodaStream’s home beverage carbonation systems.

"I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand," Bethenny Frankel, founder of Skinnygirl, said. "Both companies share a passion for creating delicious, low calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home."

The flavors are to be designed with women’s taste in mind, the companies said. The products are expected to be available during the second half of 2014. Terms of the agreement were not disclosed.

"Skinnygirl has inspired legions of consumers to bring a sense of lifestyle and quality to their beverage choices, and we are excited to now offer that experience to our users," Daniel Birnbaum, CEO of SodaStream, said. "Consumers are getting smarter about their bubbly beverage choices, and now they can enjoy their favorite Skinnygirl drink with style, custom-made fresh and exactly as they like it each time."

 

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Keurig, Krispy Kreme team up for new K-Cups

BY Ryan Chavis

WATERBURY, Vt. and WINSTON-SALEM, N.C. — Green Mountain Coffee Roasters, the company behind Keurig brewing technology, and retailer Krispy Kreme announced that the companies have reached an agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.

The companies are set to launch Krispy Kreme coffee K-Cups in both Smooth and Decaf by the end of 2014. The packs will be available at Keurig.com and KrispyKreme.com, as well as select Krispy Kreme shops, grocery, retail and away-from-home channels across the United States. 

“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” Brian P. Kelley, GMCR’s president and CEO, said. “Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”

Krispy Kreme, a retailer of sweet treats that include its signature Original Glazed donut, has more than 800 shops in more than 20 countries. With the introduction of the new K-cups, consumers can enjoy the Krispy Kreme experience at home, the company said.

“GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company,” Jim Morgan, chairman, president and CEO of Krispy Kreme, said. “We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system.”

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Stacy’s debuts new pretzel snack

BY Ryan Chavis

PLANO, TX — Stacy’s Snacks, a Frito-Lay North America brand, introduced Stacy’s Pretzel Thins, a new line of baked snacks that combines a pretzel flavor with a thin, crispy texture.  

Consumers can choose from two flavors: Simply Naked and Honey Dijon, both of which are now available in the deli sections of grocers nationwide.

"The Stacy’s brand prides itself on making unique, high-quality ‘anytime’ snacks that consumers can enjoy on its own or pair with their favorite dips and spreads," Dave Skena, VP marketing, Frito-Lay, said. "Our new line of Stacy’s Pretzel Thins is of the highest quality and delivers great taste as a result. The uncompromising approach to quality may be the harder way but it’s the better way."

Stacy’s Pretzel Thins are available in 7-oz. bags for a suggested retail price of $3.99.

 

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