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VANCOUVER and TORONTO — Canada’s Loblaw Cos. has announced the expansion of its loyalty program, PC Plus, to No Frills stores across Western Canada and Ontario.
PC Plus, a fully digital program, rewards customers with weekly, personalized offers. The program pays attention to what customers do, the products they buy and the offers they redeem to create a customized experience for each individual customer. The more customers load their offers and interact with the PC Plus program, the more personalized offers become, making is easier for the customer to earn more points.
"More than 6 million Canadians are already engaging with the PC Plus program, but bringing the program to a discount store like No Frills is special," said Uwe Stueckmann, SVP, marketing, Loblaw. "This rewards program is custom made for customers who want value on the items they already buy. Personalization is the unique driver of the PC Plus program."
To register for the PC Plus program, shoppers can pick up a free PC Plus card in No Frills stores and start earning points right away, or they can download the PC Plus app for iPhone, Android or Blackberry 10 smart phones. Alternatively, President's Choice Financial customers can register their PC Financial MasterCard or no-fee debit card to add the PC Plus program to their existing account.
The PC Plus program also is available at Loblaws, Real Canadian Superstore, Extra Foods and Your Independent Grocer locations in Western Canada; and at Loblaws, Real Canadian Superstore, valu-mart, Zehrs, Fortinos and Your Independent Grocer locations in Ontario.