HEALTH

Social media maven joins CHPA’s Five Moms campaign

BY Michael Johnsen

WASHINGTON — The Consumer Healthcare Products Association on Wednesday announced LeeAnn Weniger-Mandrillo as the newest mom to join its Five Moms campaign — an initiative to raise parental awareness of teen cough medicine abuse. 
 
“The issue of teen medicine abuse is particularly important to me, as I have focused my career on my community activism through work with the Prevention Council of Saratoga County, the New York State PTA, New York Office of Alcoholism and Substance Abuse Services and the Paterson Coalition against Substance Abuse,” Weniger-Mandrillo said. “I firmly believe that spreading the word about the dangers of teen medicine abuse can help reduce abuse rates and keep teens safe and healthy. As one of the Five Moms, I am excited to have an additional platform to reach families nationwide and raise awareness of cough medicine abuse.”
 
“We are excited to welcome LeeAnn as the newest member to our Five Moms campaign,” stated Scott Melville, CHPA president and CEO.  “LeeAnn has dedicated her career to working with stakeholders to educate families about the dangers of medicine and substance abuse among teens. We look forward to partnering with her in our effort to reduce teen medicine abuse nationwide.”
 
Weniger-Mandrillo has a young son, James, and raised her nephew Andrew, who is now 23. She resides in Niskayuna, N.Y., and owns and operates a social marketing firm focused on helping non-profits, coalitions, schools and other parent groups create social media and marketing campaigns about drugs, alcohol, mental health and bullying.
 
CHPA, which represents the leading makers of OTC medicines, launched the Five Moms campaign in 2007 with the goal of driving parents to action — to educate themselves on medicine abuse, to talk with their children about the risks of such abuse, to safeguard medicines in their homes and to spread the word to other parents.
 
In 2009, CHPA introduced an educational icon on the packaging of cough medicines containing DXM to alert parents to the potential for abuse and combined Five Moms and all of its efforts to prevent teen cough medicine abuse into one comprehensive website: StopMedicineAbuse.org. This website provides access to all of the industry’s initiatives and interactive programs to engage parents and community leaders in the fight against teen cough medicine abuse.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Decision Resources Group executive joins Google Healthcare Advisory Board

BY Michael Johnsen

BURLINGTON, Mass. — Decision Resources Group on Wednesday announced that Monique Levy, VP digital innovation at Decision Resources Group, has been selected to join Google's Healthcare Advisory Board. A recognized thought leader, analyst and strategist in the healthcare, media and technology space, Levy will provide key insights on the changing healthcare industry to advance the board's mission.
 
Google established the board in 2013 to help consumers searching for health information make more empowered and informed healthcare decisions. The board's primary mission is to gain a better understanding of the problems that healthcare consumers and providers face and offer feedback on product ideas and development. To accomplish this, Google assembled a group of experts to discuss the changing healthcare landscape and the many issues plaguing the industry.
 
At Decision Resources Group, Levy helps healthcare companies understand and leverage emerging media and technology to improve business performance and customer engagement. She regularly presents cutting-edge research and analysis at industry conferences and is a frequent press contributor, appearing in The Economist, Forbes and Medical Marketing and Media, among other publications.
 
“I'm honored to be part of this distinguished group of industry leaders and work more closely with Google to help drive innovation in healthcare,” Levy said. “Technology — from data, to experiences and devices — will play a central role in the transformation of healthcare to a value, patient-centered and outcomes-driven system.”
 
The board comprises top pharmaceutical, media and agency executives and healthcare thought leaders who are widely regarded as healthcare industry experts. Its activities include hosting a quarterly thought leadership roundtable that helps guide ongoing and upcoming Google health initiatives.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Former CNS CEO takes president role at Airware Labs

BY Michael Johnsen

SCOTTSDALE, Ariz. — Airware Labs on Wednesday tapped Dan Cohen for the newly created position of president.
 
“Dan Cohen's strategic vision and his well-known track record as an innovator make him the right choice for the next phase of development for Airware Labs,” stated Jeffrey Rassas, Airware Labs CEO. “This is an exciting time as we see expanding product traction in domestic and international markets. Our growing success in increasing consumer brand awareness and the availability of our products in consumer-preferred brick and mortar and online retail outlets points to what I expect will be an increasingly bright and profitable future.”
 
Cohen is the former founder, chairman and CEO of CNS, which successfully introduced Breathe Right to the market. In what has since become a case study in how to successfully obtain consumer impressions without breaking the bank, CNS placed the brand in the spotlight as several NFL players in 1995's Super Bowl XXIX  wore the breathing aid during the game as a silent testimony to its efficacy. 
 
Airware Labs’ products are marketed under the brand name Air and address key consumer health and quality of life challenges including snoring, insomnia, nausea, headaches, airborne bacteria and viruses, allergies, congestion, and enhanced sports performance. 
 
Unlike external products such as nasal strips, these soft, comfortable, and discreet, latex and drug free products fit just inside the nose utilizing an FDA-approved medical-grade material. Some Airware products include 3M filtration media to stop allergens, airborne bacteria and viruses as well as a blend of proven, therapeutic premium oils to provide additional antimicrobial protection and symptomatic relief.
 
In addition to CNS, Cohen also is the co-founder of Round River Research.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?